Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Project Management, Productivity Software, Microsoft Office, Project Planning, Data Validation
Beginner · Guided Project · Less Than 2 Hours
Starweaver
Skills you'll gain: AI Workflows, Prompt Patterns, Generative AI, Prompt Engineering, AI powered creativity, Animations, Visual Storytelling, Anthropic Claude, Video Production, Gemini, Photo/Video Production and Technology, Multimodal Prompts, Content Creation, Responsible AI, Storyboarding, Visualization (Computer Graphics), Cinematography, Ideation, Scripting, Editing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Persona Development, Market Intelligence, Dashboard Creation, Dashboard, Data Visualization, Qualitative Research, Competitive Intelligence, Competitive Analysis, Tidyverse (R Package), Data Storytelling, Data Presentation, Trend Analysis, Market Research, Data Ethics, Power BI, LinkedIn, Business Intelligence, Data Analysis, R Programming, Strategic Thinking
Beginner · Professional Certificate · 3 - 6 Months

IE Business School
Skills you'll gain: Product Strategy, Market Dynamics, Revenue Management, Strategic Marketing, Marketing Psychology, Consumer Behaviour, Profit and Loss (P&L) Management, Cost Accounting, Market Research, Customer Analysis, Sales, Demand Planning, Competitive Analysis, Market Data
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Statistical Software, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting, Regression Analysis
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Financial Management, Financial Acumen, Cash Management, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Analysis, Business Analysis
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Qualitative Research, General Data Protection Regulation (GDPR), Sampling (Statistics), Data Ethics, Market Research, Focus Group, Interviewing Skills, Sample Size Determination, Statistical Methods, Data Collection, Statistical Analysis, Data Analysis, Heat Maps, No-Code Development, Return On Investment, AI Integrations
Beginner · Course · 1 - 3 Months

Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Mobile Development Tools, Google Workspace, Application Design, Application Deployment, Development Testing, Spreadsheet Software, Data Structures, User Interface (UI), User Accounts, Persona (User Experience), Authentications, User Feedback, Web Development, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation
Beginner · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, User Interface (UI), Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Design Research, User Flows, Application Design, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator
Beginner · Course · 1 - 3 Months