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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Project Management, Productivity Software, Microsoft Office, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    911 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    GenAI for Content Creation

    Skills you'll gain: AI Workflows, Prompt Patterns, Generative AI, Prompt Engineering, AI powered creativity, Animations, Visual Storytelling, Anthropic Claude, Video Production, Gemini, Photo/Video Production and Technology, Multimodal Prompts, Content Creation, Responsible AI, Storyboarding, Visualization (Computer Graphics), Cinematography, Ideation, Scripting, Editing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Analyst: AI, Power BI, SurveyMonkey skilled

    Skills you'll gain: Persona Development, Market Intelligence, Dashboard Creation, Dashboard, Data Visualization, Qualitative Research, Competitive Intelligence, Competitive Analysis, Tidyverse (R Package), Data Storytelling, Data Presentation, Trend Analysis, Market Research, Data Ethics, Power BI, LinkedIn, Business Intelligence, Data Analysis, R Programming, Strategic Thinking

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Product Strategy, Market Dynamics, Revenue Management, Strategic Marketing, Marketing Psychology, Consumer Behaviour, Profit and Loss (P&L) Management, Cost Accounting, Market Research, Customer Analysis, Sales, Demand Planning, Competitive Analysis, Market Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Statistics Foundations

    Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Statistical Software, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    397 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Management, Financial Acumen, Cash Management, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Analysis, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    AI-Powered Market Research and Survey Design

    Skills you'll gain: Qualitative Research, General Data Protection Regulation (GDPR), Sampling (Statistics), Data Ethics, Market Research, Focus Group, Interviewing Skills, Sample Size Determination, Statistical Methods, Data Collection, Statistical Analysis, Data Analysis, Heat Maps, No-Code Development, Return On Investment, AI Integrations

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build a mobile app with Google Sheets on Glide and no coding

    Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Mobile Development Tools, Google Workspace, Application Design, Application Deployment, Development Testing, Spreadsheet Software, Data Structures, User Interface (UI), User Accounts, Persona (User Experience), Authentications, User Feedback, Web Development, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    686 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    UX Design Fundamentals

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, User Interface (UI), Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Design Research, User Flows, Application Design, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

1…626364…256

In summary, here are 10 of our most popular marketing courses

  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • GenAI for Content Creation : Starweaver
  • Market Research Analyst: AI, Power BI, SurveyMonkey skilled: Coursera
  • Pricing Strategy: IE Business School
  • Statistics Foundations: Meta
  • Finance for Managers: IESE Business School
  • Generative AI for Marketers: Microsoft
  • AI-Powered Market Research and Survey Design: Coursera
  • Build a mobile app with Google Sheets on Glide and no coding: Coursera
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine

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Professional Certificates

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