Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

SkillUp
Skills you'll gain: Product Planning, New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Strategy, Product Roadmaps, Agile Product Development, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Registration, Leadership
★ 4.6 (631) · Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling
★ 4.7 (5.4K) · Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Surveys, Qualitative Research, Market Research, Marketing, Customer Analysis, Business-To-Consumer, Customer Insights, Behavioral Economics, Marketing Strategies, Research, Research Methodologies, Research Design, Digital Transformation, Business Ethics, Decision Making, Persuasive Communication, Influencing, Sociology
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy
★ 4.8 (571) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Information Privacy, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Graphic and Visual Design, Conversion Funnel Analysis, Graphic Design, Marketing Budgets, Target Audience, Campaign Management, Photography, Facebook, Layout Design, Google Ads, Design, Online Advertising, Design Elements And Principles, Storytelling, Photo/Video Production and Technology, Creativity, Social Media, Visual Storytelling, Aesthetics
★ 4.8 (12) · Beginner · Specialization · 3 - 6 Months

The Expert Academy
Skills you'll gain: Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Sales Strategy, Brand Awareness, Customer Insights, Customer experience improvement, Customer Relationship Building, Upselling, Customer Success Management, Customer Retention, Brand Marketing, Customer Analysis, Cross Selling, Brand Management, Branding, Customer Engagement, Brand Strategy, Revenue Management
Intermediate · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing
★ 4.6 (894) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Adobe Firefly, Prompt Engineering Tools, Multimedia, Gemini, ChatGPT, Photo/Video Production and Technology, Generative AI, Digital Marketing Tools, Media Production, AI Workflows, AI literacy, Digital Marketing, Online Advertising, Email Marketing, Google Analytics, Content Creation, Email Automation, OpenAI, Automation
Intermediate · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing
★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, LLM Application, Agentic Workflows, Generative AI Agents, AI Workflows, Data Ethics, Generative AI, Artificial Intelligence, Generative Model Architectures, Agentic systems, Personalized Campaigns, AI Personalization, Natural Language Processing, Business Marketing, Language Interpretation, Translation, and Studies, Customer Engagement, Customer experience improvement, Customer Support, Data Synthesis, Business Intelligence Software
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales Enablement, Business Planning, General Sales Practices, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Customer Analysis, Competitive Intelligence
★ 4.5 (545) · Intermediate · Specialization · 3 - 6 Months