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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: Product Planning, New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Strategy, Product Roadmaps, Agile Product Development, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Registration, Leadership

    4.6 stars, 631 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (631) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling

    4.7 stars, 5.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (5.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    S.P. Jain Institute of Management and Research

    Consumer Behavior

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Surveys, Qualitative Research, Market Research, Marketing, Customer Analysis, Business-To-Consumer, Customer Insights, Behavioral Economics, Marketing Strategies, Research, Research Methodologies, Research Design, Digital Transformation, Business Ethics, Decision Making, Persuasive Communication, Influencing, Sociology

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy

    4.8 stars, 571 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (571) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • O

    Olay

    AI Beauty: Transforming Cosmetics via Prompt Engineering

    Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Information Privacy, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • S

    Skillshare

    Visual Content Creation for Social Media & eCommerce Brands

    Skills you'll gain: Meta Ads Manager, Graphic and Visual Design, Conversion Funnel Analysis, Graphic Design, Marketing Budgets, Target Audience, Campaign Management, Photography, Facebook, Layout Design, Google Ads, Design, Online Advertising, Design Elements And Principles, Storytelling, Photo/Video Production and Technology, Creativity, Social Media, Visual Storytelling, Aesthetics

    4.8 stars, 12 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (12) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Measuring Brand Impact: Track Loyalty And Revenue Growth

    Skills you'll gain: Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Sales Strategy, Brand Awareness, Customer Insights, Customer experience improvement, Customer Relationship Building, Upselling, Customer Success Management, Customer Retention, Brand Marketing, Customer Analysis, Cross Selling, Brand Management, Branding, Customer Engagement, Brand Strategy, Revenue Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Estrategias de Redes Sociales

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing

    4.6 stars, 894 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (894) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Complete GenAI Toolkit: ChatGPT, Gemini, and Midjourney

    Skills you'll gain: Prompt Engineering, Adobe Firefly, Prompt Engineering Tools, Multimedia, Gemini, ChatGPT, Photo/Video Production and Technology, Generative AI, Digital Marketing Tools, Media Production, AI Workflows, AI literacy, Digital Marketing, Online Advertising, Email Marketing, Google Analytics, Content Creation, Email Automation, OpenAI, Automation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7 stars, 826 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Voice AI Engineering - Create Smart Agents with ElevenLabs

    Skills you'll gain: Responsible AI, LLM Application, Agentic Workflows, Generative AI Agents, AI Workflows, Data Ethics, Generative AI, Artificial Intelligence, Generative Model Architectures, Agentic systems, Personalized Campaigns, AI Personalization, Natural Language Processing, Business Marketing, Language Interpretation, Translation, and Studies, Customer Engagement, Customer experience improvement, Customer Support, Data Synthesis, Business Intelligence Software

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales Enablement, Business Planning, General Sales Practices, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Customer Analysis, Competitive Intelligence

    4.5 stars, 545 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (545) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular marketing courses

  • Product Management Certification: SkillUp
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • Consumer Behavior: S.P. Jain Institute of Management and Research
  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • AI Beauty: Transforming Cosmetics via Prompt Engineering: Olay
  • Visual Content Creation for Social Media & eCommerce Brands: Skillshare
  • Measuring Brand Impact: Track Loyalty And Revenue Growth: The Expert Academy
  • Estrategias de Redes Sociales: Universidad Austral
  • Complete GenAI Toolkit: ChatGPT, Gemini, and Midjourney: STARWEAVER
  • The Business of Social: Northwestern University

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