• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • N

    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Plot (Graphics), Statistical Programming, R Programming, Box Plots, Statistical Visualization, R (Software), Histogram, Statistical Analysis, Case Studies, Business Analytics, Exploratory Data Analysis, Statistical Software, Probability & Statistics, Predictive Modeling, Advanced Analytics, Analytics, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Marketing Analytics, Social Media Analytics, Social Media, Data-Driven Marketing, Market Data, Business Analytics, Market Analysis, Customer Insights, Data Literacy, Financial Data, Banking, Big Data, Marketing Strategies, Data Strategy, Analytics, Data-Driven Decision-Making, Text Mining, FinTech, Financial Services, Brand Awareness

    ★ 4.8 (414) · Beginner · Course · 1 - 3 Months

  • N

    National Taiwan University

    商管統計資料分析三 (Analytics for Business and Management (III))

    Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Programming, Statistical Analysis, R Programming, Business Analytics, Predictive Modeling, Estimation, Probability & Statistics, Statistical Inference

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Psychological First Aid

    Skills you'll gain: Triage, Crisis Intervention, Active Listening, Stress First Aid, Rapport Building, Psychosocial Assessments, Emergency Response, Trauma Care, First Aid, Mental and Behavioral Health, Interpersonal Communications, Personal Care, Mitigation, Mental Health, Caregiving, Stress Management, Patient Referral, Empathy & Emotional Intelligence

    ★ 4.8 (20K) · Mixed · Course · 1 - 3 Months

  • Y

    Yale University

    Introduction to Psychology

    Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Child Development, Human Development, Human Learning, Psychological Evaluations, Psychotherapy, Social Sciences, Cognitive Behavioral Therapy, Learning Theory, Sensory Systems Analysis, Scientific Methods, Critical Thinking, Problem Solving

    ★ 4.9 (33K) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Data Analysis using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Data Analysis, Data Manipulation, Microsoft Office, Data Mining

    ★ 4.7 (4.8K) · Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google

    Google Data Analysis with Python

    Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Code Reusability, Data Preprocessing, Data Wrangling, Package and Software Management, Data Analysis, Data Processing, Data Integration, JSON, Object Oriented Programming (OOP), Data Science, Data Structures, Python Programming, Exploratory Data Analysis, Computer Programming, Programming Principles, Data Storage, Computational Logic

    ★ 4.8 (151) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software, Data Wrangling, Microsoft Excel, Data Analysis, Data Quality, Google Sheets, Data Manipulation, Data Integrity, Data Entry, Data Import/Export, Data Science, Information Privacy

    ★ 4.7 (11K) · Beginner · Course · 1 - 3 Months

  • I

    IBM

    Databases and SQL for Data Science with Python

    Skills you'll gain: SQL, Database Management, Relational Databases, Stored Procedure, Databases, Query Languages, Database Theory, Data Access, Jupyter, Data Manipulation, Data Analysis, Transaction Processing, Python Programming

    ★ 4.7 (23K) · Beginner · Course · 1 - 3 Months

  • G

    Google

    Google AI

    Skills you'll gain: Vibe coding, Prompt Patterns, AI powered creativity, Brainstorming, Planning, AI literacy, Visual Storytelling, Responsible AI, Prompt Engineering Tools, Generative AI, Data Wrangling, Data Analysis, Content Creation, Artificial Intelligence, Presentations, Business Communication, Data Visualization, Research, Project Management, Machine Learning

    ★ 4.8 (4.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Hot New Release
    Hot New Release
  • U

    University of California, Irvine

    Academic English: Writing

    Skills you'll gain: Grammar, Peer Review, Editing, Writing, Writing and Editing, Organizational Skills, Research, Proofreading, Report Writing, Research Methodologies, Critical Thinking, English Language, Literacy, Planning, Persuasive Communication, Style Guides, Reliability

    ★ 4.7 (23K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Amsterdam

    Classical Sociological Theory

    Skills you'll gain: Sociology, Social Studies, Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, Culture, Political Sciences, Economics, Scientific Methods

    ★ 4.9 (3.1K) · Mixed · Course · 1 - 3 Months

1…626364…691

In summary, here are 10 of our most popular social media analytics courses

  • 商管統計資料分析二 (Analytics for Business and Management (II)): National Taiwan University
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • 商管統計資料分析三 (Analytics for Business and Management (III)): National Taiwan University
  • Psychological First Aid: Johns Hopkins University
  • Introduction to Psychology : Yale University
  • Introduction to Data Analysis using Microsoft Excel: Coursera
  • Google Data Analysis with Python: Google
  • Excel Basics for Data Analysis: IBM
  • Databases and SQL for Data Science with Python: IBM
  • Google AI: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok