• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI Fundamentals for Everyone

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Data Ethics, Google Gemini, Prompt Patterns, Responsible AI, AI literacy, LLM Application, Gemini, ChatGPT, Generative AI, Microsoft Copilot, Generative AI Agents, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Deepseek, Productivity, Automation, Business Operations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    57 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro del marketing deportivo

    Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Statistical Analysis Fundamentals using Excel

    Skills you'll gain: Data Visualization, Descriptive Statistics, Data Presentation, Statistical Hypothesis Testing, Statistical Visualization, Regression Analysis, Forecasting, Probability Distribution, Data Visualization Software, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Probability & Statistics, Microsoft Excel, Descriptive Analytics, Statistics, Spreadsheet Software, Predictive Analytics, Predictive Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    153 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    SQL Fundamentals for Data Analysts

    Skills you'll gain: SQL, Databases, Data Manipulation, Data Analysis, Relational Databases, Data Access, Business Intelligence, Query Languages, Data Warehousing, Data Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data-Driven Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Social Media Campaigns, Storytelling, Social Media Content, Social Media Management, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Marketing Strategies, Content Creation, Marketing Planning, Digital Brand Strategy, Marketing, Driving engagement, Marketing Strategy and Techniques, Customer Analysis, Web Presence, Business Ethics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    IT Fundamentals and Hardware Essentials

    Skills you'll gain: Hardware Troubleshooting, Computer Hardware, Hardware Architecture, Microarchitecture, Computer Architecture, Desktop Support, Data Storage Technologies, System Configuration, Computer Systems, Data Storage, Information Technology, Memory Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Content Marketing for Audience Growth

    Skills you'll gain: Content Marketing, Blogs, Brand Marketing, Driving engagement, Content Creation, Content Strategy, Digital Content, Content Development and Management, Marketing Strategies, Target Audience, Content Management, Customer Engagement, Drive Engagement, Brand Awareness, Media and Communications

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Public Health Leadership Fundamentals

    Skills you'll gain: Empathy & Emotional Intelligence, Personal Development, Intercultural Competence, Professional Development, Initiative and Leadership, Cultural Sensitivity, Adaptability

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Learn GCP DevOps Fundamentals

    Skills you'll gain: Google Cloud Platform, Kubernetes, CI/CD, DevOps, Application Deployment, Continuous Integration, Devops Tools, Test Automation, Containerization, Development Testing, Cloud Deployment, Cloud Platforms, Infrastructure as Code (IaC), Release Management, Continuous Delivery, Software Development, Development Environment, System Monitoring, Version Control

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Effective Email Marketing Campaign Design

    Skills you'll gain: Email Marketing, Direct Marketing, Driving engagement, Customer Engagement, Target Audience, Content Marketing, Marketing Effectiveness, Campaign Management, Marketing Strategy and Techniques, Marketing Strategies, Customer Relationship Building, Campaign Planning, Customer Retention, Personalized Campaigns, Marketing Communications, Relationship Management, Communication Planning

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Social Media Marketing & Productivity Strategies

    Skills you'll gain: Digital Marketing Tools, Social Media Marketing, Productivity, Social Media Campaigns, Social Media, Driving engagement, Social Media Strategy, Content Development and Management, Social Media Content, Social Media Management, Marketing Effectiveness, Productivity Software, Digital Media Strategy, Social Media Analytics, Campaign Management, Workflow Management, Drive Engagement, Content Management, Campaign Planning, Marketing Operations

    Mixed · Course · 1 - 4 Weeks

1…636465…512

In summary, here are 10 of our most popular marketing fundamentals courses

  • Generative AI Fundamentals for Everyone: SkillsBooster Academy
  • El futuro del marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Statistical Analysis Fundamentals using Excel: IBM
  • SQL Fundamentals for Data Analysts: Corporate Finance Institute
  • Data-Driven Social Media Marketing: EDUCBA
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • IT Fundamentals and Hardware Essentials: Packt
  • Content Marketing for Audience Growth: EDUCBA
  • Public Health Leadership Fundamentals: University of Maryland, College Park
  • Learn GCP DevOps Fundamentals: Board Infinity

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok