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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Northwestern University

    Fundamentals of Digital Image and Video Processing

    Skills you'll gain: Digital Signal Processing, Image Analysis, Computer Vision, Visualization (Computer Graphics), Matlab, Mathematical Modeling, Color Theory, Applied Mathematics

    4.6
    Rating, 4.6 out of 5 stars
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    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Feature Engineering, Autoencoders, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Model Evaluation, Algorithms

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

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    Board Infinity

    Learn GCP Cloud Native Fundamentals

    Skills you'll gain: Cloud-Native Computing, Istio, Docker (Software), Kubernetes, Containerization, Google Cloud Platform, Cloud Computing Architecture, Scalability, Microservices, Cloud Deployment, Application Deployment, Cloud Applications

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
    Free Trial
    P

    Pearson

    Practical Cybersecurity Fundamentals: Unit 1

    Skills you'll gain: Cybersecurity, Network Security, Business Continuity, Disaster Recovery, Cryptography, Encryption, Infrastructure as Code (IaC), Software-Defined Networking, Identity and Access Management, Security Controls, Computer Networking, System Monitoring, User Accounts, Authorization (Computing), Authentications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Amazon Connect Conversational Interfaces Fundamentals

    Skills you'll gain: Natural Language Processing, Amazon Web Services, Self Service Technologies, Usability, User Interface (UI), Human Computer Interaction, AI Security

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    An Introduction to Digital Marketing and Digital Strategy

    Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Planning, Marketing Strategy and Techniques, Digital Advertising, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management

    4.3
    Rating, 4.3 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface (UI), Usability, Design Thinking, User Interface (UI) Design, User Experience Design, Mockups, User Experience, Wireframing, Usability Testing, User Centered Design, Artificial Intelligence, Responsible AI, Prototyping, User Research

    4.5
    Rating, 4.5 out of 5 stars
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    22 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Setup & Fundamentals

    Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS

    Beginner · Course · 1 - 3 Months

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    G

    Google Cloud

    Google Cloud Customer Care Fundamentals

    Skills you'll gain: Product Support, Google Cloud Platform, End User Training and Support, Technical Support, Cloud Services, Identity and Access Management, Service Level, Technical Communication, Issue Tracking, Data Cleansing, Incident Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Amazon Connect Contact Lens Fundamentals

    Skills you'll gain: Customer Analysis, Customer experience improvement, Customer Insights, Customer Service, Trend Analysis, Case Studies, System Implementation

    Mixed · Course · 1 - 4 Weeks

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    G

    Google Cloud

    BigQuery Fundamentals for Teradata Professionals

    Skills you'll gain: Teradata SQL, Identity and Access Management, SQL, Data Import/Export, Data Integration, Google Cloud Platform, Extract, Transform, Load, Data Warehousing, Big Data, Data Architecture, Database Design, Database Architecture and Administration, Cloud Computing Architecture, Data Modeling, Data Security

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Digital Image and Video Processing: Northwestern University
  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • Learn GCP Cloud Native Fundamentals: Board Infinity
  • Practical Cybersecurity Fundamentals: Unit 1: Pearson
  • Amazon Connect Conversational Interfaces Fundamentals: Amazon Web Services
  • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute
  • Product Design and UX/UI Fundamentals: Microsoft
  • Shopify eCommerce Ads Masterclass: Setup & Fundamentals: Skillshare
  • Google Cloud Customer Care Fundamentals: Google Cloud

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