• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • G

    Google Cloud

    Hosting a Web App on Google Cloud Using Compute Engine

    Skills you'll gain: Cloud Hosting, Load Balancing, Google Cloud Platform, Cloud Applications, Cloud Deployment, Cloud-Native Computing, Infrastructure As A Service (IaaS), Application Deployment, Cloud Infrastructure, Virtual Machines, Web Servers, Servers

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Architecting with Google Kubernetes Engine: Workloads 日本語版

    Skills you'll gain: Kubernetes, Capacity Management, Application Deployment, Google Cloud Platform, Cloud-Native Computing, Cloud Deployment, Scalability, Cloud Infrastructure, Data Persistence, Identity and Access Management, Data Storage, Load Balancing, Cloud Security, Network Model, Configuration Management

    Intermediate · Course · 1 - 3 Months

  • I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Optimize Your Marketing Pipeline with AI

    Skills you'll gain: Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Marketing Operations, Growth Strategies, Process Improvement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    984 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Connect to Cloud SQL from an Application in Kubernetes Engine

    Skills you'll gain: Kubernetes, Cloud-Native Computing, Database Application, Cloud Deployment, Google Cloud Platform, Cloud Applications, PostgreSQL, Containerization, Data Access, User Accounts, Proxy Servers, User Provisioning, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    How to Use a Network Policy on Google Kubernetes Engine

    Skills you'll gain: Kubernetes, Network Security, Infrastructure Security, Containerization, Remote Access Systems, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Marketing with Zapier & ChatGPT: Automated Content Calendars

    Skills you'll gain: Marketing Automation, Application Programming Interface (API), Content Scheduling, Content Development and Management, Google Sheets, Calendar Management, ChatGPT, Digital Marketing Tools, Content Creation, AI Integrations, Digital Marketing, Prompt Engineering, Automation, Content Strategy, Brand Management, Project Management

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    AI Business School

    Practical AI and prompting for marketing professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Personalized Campaigns, AI Personalization, Generative AI, Project Design, AI Enablement, Artificial Intelligence, AI literacy, AI Integrations, Ideation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

1…636465…375

In summary, here are 10 of our most popular search engine marketing courses

  • Hosting a Web App on Google Cloud Using Compute Engine: Google Cloud
  • Architecting with Google Kubernetes Engine: Workloads 日本語版: Google Cloud
  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • Marketing Project Management and Strategy Fundamentals: Coursera
  • Google Analytics: Data-Driven Marketing Mastery with AI: Coursera
  • Optimize Your Marketing Pipeline with AI: Coursera
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • Connect to Cloud SQL from an Application in Kubernetes Engine: Google Cloud
  • How to Use a Network Policy on Google Kubernetes Engine: Google Cloud
  • Marketing with Zapier & ChatGPT: Automated Content Calendars: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok