• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Popular Sports Marketing Courses and Certifications


  • S

    Sage Publications

    Foundations of Sales and Consumer Behavior

    Skills you'll gain: B2B Sales, Sales Strategy, Consumer Behaviour, Sales, Sales Management, Business Marketing, General Sales Practices, Selling Techniques, Marketing Channel, Brand Loyalty, Sales Process, Marketing Strategies, Marketing, Customer Analysis, Sales Enablement, Specialized Sales, Cross-Channel Marketing, Marketing Effectiveness, Business-To-Consumer, Sales Support

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Large Language Modeling, Content Optimization, Frontend Performance, Google Analytics, Google Gemini, AI Workflows, LLM Application, Earned Media, AI literacy, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns

    4.5 stars, 11 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (11) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Google Analytics Essentials

    Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Analytics, User Accounts, Content Performance Analysis, Google Ads, Data Literacy, Marketing Effectiveness, Digital Marketing, Target Audience, Customer Analysis, Data Analysis, Performance Measurement, Return On Investment, Goal Setting, Performance Metric, Advertising Campaigns

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Paid Advertising Course: Google, Meta, LinkedIn & More

    Skills you'll gain: Paid media, Campaign Management, Advertising Campaigns, Media Buying, Performance marketing, Google Ads, Meta Ads Manager, Online Advertising, Content Performance Analysis, Pay Per Click Advertising, Media Planning, Digital Advertising, Digital Marketing Campaigns, Social Media Campaigns, Advertising, Target Audience, Campaign Planning, Digital Marketing, Marketing, Marketing Strategies

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    Alex Genadinik

    Public Relations And Publicity

    Skills you'll gain: Press Releases, Content Scheduling, Prompt Engineering, LinkedIn, Search Engine Optimization, Social Media Content, Podcasting, Thought Leadership, Earned Media, Web Presence, Web Analytics and SEO, Frontend Performance, Social Media Strategy, Public Relations, Marketing Strategies, Marketing Planning, Marketing Channel, Marketing, Marketing Strategy and Techniques, Business Marketing

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Google Ads Mastery: Search to Performance Max

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Performance marketing, Keyword Research, Search Engine Marketing, Advertising Campaigns, Paid media, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Digital Advertising, Online Advertising, Contextual Advertising, Campaign Planning, Google Analytics, Web Analytics, Bidding, Budget Management, Marketing Budgets, Google Docs

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    Adobe

    Social and Multimedia Content Creation

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Content Creation, Social Media Content, Multimedia, Cross-Channel Marketing, Marketing Channel, Content Marketing, Web Content, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Storytelling, Infographics, Graphic and Visual Design, Video Production, Design Elements And Principles

    4.7 stars, 602 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (602) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Market Research, Business Ethics, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness

    4.7 stars, 3.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics

    4.8 stars, 3.4K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (3.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Ultimate SEO Course

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Strategy, WordPress, Web Content, Marketing, Content Creation, ChatGPT, Earned Media, Auditing, Technical Communication, Core Data (Software)

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Microsoft 365

    4.6 stars, 14K reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (14K) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
1…646566…305

In summary, here are 10 of our most popular sports marketing courses

  • Foundations of Sales and Consumer Behavior: Sage Publications
  • 2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO): Alex Genadinik
  • Google Analytics Essentials: Madecraft
  • Paid Advertising Course: Google, Meta, LinkedIn & More: STARWEAVER
  • Public Relations And Publicity: Alex Genadinik
  • Google Ads Mastery: Search to Performance Max: STARWEAVER
  • Social and Multimedia Content Creation: Adobe
  • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
  • Facebook Content Creator Pro: Coursera
  • Administración de Empresas: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok