Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.
Duke University
Skills you'll gain: Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, Web Applications, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Manipulation, Data Analysis, Web Servers, Cascading Style Sheets (CSS)
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Database Design, Business Intelligence, Data Warehousing, Relational Databases, Data Modeling, Decision Support Systems, Data Visualization, Database Management Systems, Databases, Dashboard, SQL, Star Schema, Performance Measurement, Data Governance, Oracle Databases, Data Integration, Operational Performance Management, Extract, Transform, Load, Business Analytics, Data Management
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Content Strategy, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Digital Marketing, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Governance, Presentations, SQL, Apache Spark, Distributed Computing, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Quality, Data Pipelines, Databricks, JSON, Statistical Analysis, Data Modeling, Database Design, Data Analysis, Complex Problem Solving, Data Visualization
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Value Propositions, Financial Statements, Marketing, Financial Statement Analysis, Branding, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Interactive Data Visualization, Business Intelligence, ChatGPT, Data Presentation, Infographics, Data Visualization, Dashboard, Data Storytelling, Data Visualization Software, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Deep Learning, SQL, Data Analysis, Image Quality
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Typography, Logo Design, Responsible AI, Digital Design, Creative Design, Visual Design, Graphic Design, User Interface and User Experience (UI/UX) Design, Color Theory, Content Creation, Generative AI Agents
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Rmarkdown, Ggplot2, R (Software), R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Data Import/Export, Package and Software Management, Data Structures
Beginner · Course · 1 - 3 Months
University of California, Irvine
Skills you'll gain: Business Writing, Negotiation, Work Breakdown Structure, Project Performance, Business Correspondence, Concision, Project Planning, Communication Planning, Editing, Change Control, Grammar, Project Management, Proofreading, Risk Management, Emotional Intelligence, Performance Metric, Open Mindset, Relationship Building, Team Management, Communication
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, Generative AI, Large Language Modeling, Risk Management Framework, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Creative Thinking, Problem Solving, Data Analysis, Information Management
Beginner · Specialization · 1 - 3 Months