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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data Validation, Anomaly Detection, Data Transformation, Spreadsheet Software

    4.5 stars, 101 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (101) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Strategies, Data Analysis, Marketing Effectiveness, Data Strategy, Performance Measurement, Operations, Strategic Decision-Making, Business Strategy, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Presentations, Problem Management, Advertising

    4.5 stars, 780 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (780) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT

    4.3 stars, 81 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (81) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Vibe Coding Made Simple - A Beginner's Guide

    Skills you'll gain: Vibe coding, Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, No-Code Development, Responsive Web Design, Web Design and Development, Front-End Web Development, Software Development Tools, AI literacy, Agentic Workflows, AI Workflows, Generative AI Agents, Software Documentation, Technical Documentation, Web Development Tools, Application Development, Prototyping, Web Development, Project Documentation

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement

    4.7 stars, 665 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (665) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Data-Driven Marketing, Online Advertising, Performance Measurement, Advertising, Advertising Campaigns, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Social Media Analytics, Campaign Management, Product Promotion, Market Analysis

    4.7 stars, 75 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (75) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Florida

    AI in Travel, Tourism, Hospitality & Event Management

    Skills you'll gain: Data Ethics, Machine Learning, Applied Machine Learning, Hospitality, Natural Language Processing, Responsible AI, Supervised Learning, Artificial Intelligence, Hospitality Management, AI Enablement, AI Personalization, AI literacy, Large Language Modeling, Reinforcement Learning, Event Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • D

    Dr. Ryan Ahmed

    Capstone Course: Build Your Personal Agent

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Anthropic Claude, AI Workflows, AI Orchestration, Email Automation, Generative AI Agents, Prompt Patterns, LLM Application, Prompt Engineering Tools, Agentic systems, Vibe coding, Business Process Automation, Statistical Reporting, Excel Formulas, AI Personalization, Microsoft Excel, Workflow Management, Automation, Data Analysis Software

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Photography, Content Development and Management, Social Media Campaigns, Social Media Marketing, Content Performance Analysis, Social Media Content, Driving engagement, Social Media, Search Engine Optimization, Video Editing, Videography, Brand Marketing, Social Media Analytics, Visual Storytelling

    3.8 stars, 55 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 3.8 (55) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    No-Code AI Analytics: Build Dashboards & Auto Reports

    Skills you'll gain: Dashboard Creation, Interactive Data Visualization, Dashboard, Data Presentation, Data Storytelling, No-Code Development, Data Processing, Environmental Social And Corporate Governance (ESG), Data Preprocessing, Data Cleansing, Product Development, Sustainability Reporting, Data Manipulation, Data Wrangling, Analytics, Business Reporting, Anthropic Claude, Sustainable Business, User Interface (UI), AI Workflows

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media Analytics, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Content Management Systems, Marketing

    4.6 stars, 301 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (301) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Color Matching, Design Elements And Principles

    4.6 stars, 240 reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.6 (240) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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In summary, here are 10 of our most popular marketing courses

  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Business Analytics Capstone: University of Pennsylvania
  • Content Creation With Generative AI: Coursera
  • Vibe Coding Made Simple - A Beginner's Guide: Packt
  • Principles of Public Relations: University of Colorado Boulder
  • Advertising and E-commerce on TikTok: Aptly
  • AI in Travel, Tourism, Hospitality & Event Management: University of Florida
  • Capstone Course: Build Your Personal Agent: Dr. Ryan Ahmed
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • No-Code AI Analytics: Build Dashboards & Auto Reports: Board Infinity

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