Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data Validation, Anomaly Detection, Data Transformation, Spreadsheet Software
★ 4.5 (101) · Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Strategies, Data Analysis, Marketing Effectiveness, Data Strategy, Performance Measurement, Operations, Strategic Decision-Making, Business Strategy, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Presentations, Problem Management, Advertising
★ 4.5 (780) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT
★ 4.3 (81) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Vibe coding, Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, No-Code Development, Responsive Web Design, Web Design and Development, Front-End Web Development, Software Development Tools, AI literacy, Agentic Workflows, AI Workflows, Generative AI Agents, Software Documentation, Technical Documentation, Web Development Tools, Application Development, Prototyping, Web Development, Project Documentation
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement
★ 4.7 (665) · Beginner · Course · 1 - 3 Months

Skills you'll gain: TikTok, Content Performance Analysis, Data-Driven Marketing, Online Advertising, Performance Measurement, Advertising, Advertising Campaigns, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Social Media Analytics, Campaign Management, Product Promotion, Market Analysis
★ 4.7 (75) · Beginner · Course · 1 - 4 Weeks

University of Florida
Skills you'll gain: Data Ethics, Machine Learning, Applied Machine Learning, Hospitality, Natural Language Processing, Responsible AI, Supervised Learning, Artificial Intelligence, Hospitality Management, AI Enablement, AI Personalization, AI literacy, Large Language Modeling, Reinforcement Learning, Event Management
Intermediate · Course · 1 - 4 Weeks

Dr. Ryan Ahmed
Skills you'll gain: Prompt Engineering, Agentic Workflows, Anthropic Claude, AI Workflows, AI Orchestration, Email Automation, Generative AI Agents, Prompt Patterns, LLM Application, Prompt Engineering Tools, Agentic systems, Vibe coding, Business Process Automation, Statistical Reporting, Excel Formulas, AI Personalization, Microsoft Excel, Workflow Management, Automation, Data Analysis Software
Beginner · Course · 1 - 3 Months

Skills you'll gain: TikTok, Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Photography, Content Development and Management, Social Media Campaigns, Social Media Marketing, Content Performance Analysis, Social Media Content, Driving engagement, Social Media, Search Engine Optimization, Video Editing, Videography, Brand Marketing, Social Media Analytics, Visual Storytelling
★ 3.8 (55) · Beginner · Professional Certificate · 3 - 6 Months

Board Infinity
Skills you'll gain: Dashboard Creation, Interactive Data Visualization, Dashboard, Data Presentation, Data Storytelling, No-Code Development, Data Processing, Environmental Social And Corporate Governance (ESG), Data Preprocessing, Data Cleansing, Product Development, Sustainability Reporting, Data Manipulation, Data Wrangling, Analytics, Business Reporting, Anthropic Claude, Sustainable Business, User Interface (UI), AI Workflows
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media Analytics, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Content Management Systems, Marketing
★ 4.6 (301) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Color Matching, Design Elements And Principles
★ 4.6 (240) · Advanced · Guided Project · Less Than 2 Hours