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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, AI Product Strategy, Generative AI Agents

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, MarTech, Technology Strategies, Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Responsible AI, Customer Retention, Data Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Augmented Reality

    4.4
    Rating, 4.4 out of 5 stars
    ·
    455 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Unilever

    Campaign Performance Reporting, Visualization, & Improvement

    Skills you'll gain: Data Storytelling, Data Presentation, Marketing Effectiveness, Marketing Analytics, Campaign Management, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Marketing, Performance Measurement, Data Visualization Software, Performance Analysis, Data Ethics, Business Strategy, Marketing Channel, Go To Market Strategy, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Marketing Planning, Marketing, Leadership and Management, Strategic Decision-Making, Brand Strategy, Global Marketing, Governance, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Mixed · Course · 1 - 3 Months

  • S

    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Data-Driven Marketing, Meta Ads Manager, Paid media, Keyword Research, Social Media Campaigns, Campaign Planning, Marketing Analytics, Marketing Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, Product Planning, New Product Development, Customer Engagement, Journey Mapping, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Gross Profit, Profit and Loss (P&L) Management, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Sales, Competitive Analysis, Data-Driven Decision-Making, Market Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    374 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    A prática da gestão de clubes e federações esportivas

    Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    275 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Project Schedules, Project Management Software, Scheduling, Organizational Skills, Marketing Planning, Process Optimization, Campaign Planning, Marketing Strategies, Project Coordination, AI Enablement, Content Creation, Project Management, Digital Marketing, Content Development and Management, ChatGPT, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

1…707172…254

In summary, here are 10 of our most popular marketing courses

  • The Neuromarketing Toolbox: Copenhagen Business School
  • Business & Technology: Illinois Tech
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
  • Measurement and Analysis: Unilever
  • New Technologies for Business Leaders: Rutgers the State University of New Jersey
  • Campaign Performance Reporting, Visualization, & Improvement: Unilever
  • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
  • Digital Advertising: SkillUp
  • Gestión de marca y producto: IE Business School
  • Estrategia de precios: IE Business School

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