PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Content Creation, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Meta Ads Manager, Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Editing, Social Media Analytics, Social Media, Social Media Campaigns, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: AI literacy, Writing and Editing, Editing, Responsible AI, Writing, Workplace inclusivity, Business Writing, Diversity and Inclusion, Analysis, Target Audience, Communication, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Marketing, Marketing Planning, Microsoft Excel, Financial Analysis, Market Research, Social Media Strategy, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Collaborative Software, Graphic and Visual Design Software, Design, Business Process, Advertising
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: User Centered Design, Innovation, Market Opportunities, User Research, Target Market, Growth Strategies, Technology Strategies, Market Intelligence, Digital Transformation, New Product Development, Target Audience, New Business Development, Customer Analysis, Business Strategies, Health Technology, Company, Product, and Service Knowledge, Business Modeling, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Campaign Planning, Advertising, Paid media, Marketing, Driving engagement, Target Audience
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Social Media Content, Pinterest, Marketing Strategies, Marketing Planning, Instagram, Content Performance Analysis, Campaign Planning, LinkedIn, Smart Goals, Facebook, Customer Relationship Management, Marketing Channel, Goal Setting, Customer Engagement
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Driving engagement, Social Media Content, Google Gemini, Social Media Marketing, Customer Engagement, Social Media, Social Media Management, Social Media Strategy, ChatGPT, Marketing Automation, Content Creation, Content Strategy, Online Advertising, Copywriting, Search Engine Optimization, Keyword Research, Writing, Web Analytics and SEO, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Presence, Social Media Marketing, Social Media, Social Media Management, Driving engagement, Account Management, User Accounts, Customer Engagement, Drive Engagement, Target Audience, Registration
Beginner · Guided Project · Less Than 2 Hours