Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Board Infinity
Skills you'll gain: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations
Advanced · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Market Research, Business Ethics, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness
★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing
★ 4.7 (5.5K) · Intermediate · Specialization · 3 - 6 Months

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Brand Awareness, Brand Loyalty, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Communication Planning, Marketing Planning, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Minnesota State University, Mankato
Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Consumer Behaviour, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Visualization, Data Synthesis, Market Research, Data Presentation, Proposal Writing, Data Storytelling, Business Research, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Storytelling, Research Reports, Research Methodologies
★ 4.6 (1.5K) · Beginner · Specialization · 3 - 6 Months

Stanford University
Skills you'll gain: Feature Engineering, Healthcare Ethics, Pharmaceuticals, Data Ethics, Clinical Research, Clinical Data Management, Health Systems, Healthcare Industry Knowledge, Medical Records, Machine Learning Methods, Unstructured Data, Model Deployment, Health Informatics, Data Mining, Managed Care, Model Evaluation, Health Care, Responsible AI, Machine Learning, Artificial Intelligence
★ 4.7 (2.5K) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics
Beginner · Course · 3 - 6 Months

University of Michigan
Skills you'll gain: Database Design, SQL, MySQL, HTML and CSS, PHP (Scripting Language), Relational Databases, JSON, Database Management, jQuery, Hypertext Markup Language (HTML), Javascript and jQuery, Ajax, Databases, Data Modeling, Database Application, Database Development, Debugging, Web Applications, Query Languages, Javascript
★ 4.7 (9.3K) · Intermediate · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)
★ 4.5 (126) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Paid media, Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Email Automation, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping
★ 4.9 (1.8K) · Beginner · Professional Certificate · 3 - 6 Months