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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • B

    Board Infinity

    Advanced Google Analytics 4: Optimization and Attribution

    Skills you'll gain: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations

    Advanced · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Market Research, Business Ethics, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness

    ★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Generative Engine Optimization (GEO), Search Engine Optimization, Content Optimization, Generative AI, Content Strategy, AI powered creativity, Semantic Web, Workforce Development, Digital Marketing, Content Creation, Vocabulary, Digital Content, Social Media

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    ★ 4.7 (5.5K) · Intermediate · Specialization · 3 - 6 Months

  • M

    Minnesota State University, Mankato

    Operating and Growing Your Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Brand Awareness, Brand Loyalty, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Communication Planning, Marketing Planning, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • M

    Minnesota State University, Mankato

    Brand Strategy Foundations

    Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Consumer Behaviour, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Market Research

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Visualization, Data Synthesis, Market Research, Data Presentation, Proposal Writing, Data Storytelling, Business Research, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Storytelling, Research Reports, Research Methodologies

    ★ 4.6 (1.5K) · Beginner · Specialization · 3 - 6 Months

  • S

    Stanford University

    AI in Healthcare

    Skills you'll gain: Feature Engineering, Healthcare Ethics, Pharmaceuticals, Data Ethics, Clinical Research, Clinical Data Management, Health Systems, Healthcare Industry Knowledge, Medical Records, Machine Learning Methods, Unstructured Data, Model Deployment, Health Informatics, Data Mining, Managed Care, Model Evaluation, Health Care, Responsible AI, Machine Learning, Artificial Intelligence

    ★ 4.7 (2.5K) · Beginner · Specialization · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • C

    Coursera

    Email Campaign Fundamentals

    Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics

    Beginner · Course · 3 - 6 Months

  • U

    University of Michigan

    Web Applications for Everybody

    Skills you'll gain: Database Design, SQL, MySQL, HTML and CSS, PHP (Scripting Language), Relational Databases, JSON, Database Management, jQuery, Hypertext Markup Language (HTML), Javascript and jQuery, Ajax, Databases, Data Modeling, Database Application, Database Development, Debugging, Web Applications, Query Languages, Javascript

    ★ 4.7 (9.3K) · Intermediate · Specialization · 3 - 6 Months

  • S

    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)

    ★ 4.5 (126) · Intermediate · Specialization · 3 - 6 Months

  • G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Paid media, Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Email Automation, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping

    ★ 4.9 (1.8K) · Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular search engine marketing courses

  • Advanced Google Analytics 4: Optimization and Attribution: Board Infinity
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • Organizational Leadership: Northwestern University
  • Operating and Growing Your Brand: Minnesota State University, Mankato
  • Brand Strategy Foundations: Minnesota State University, Mankato
  • Market Research: University of California, Davis
  • AI in Healthcare: Stanford University
  • Email Campaign Fundamentals: Coursera
  • Web Applications for Everybody: University of Michigan

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