Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Deep Learning, Machine Learning, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Data Storytelling, Dashboard, Tableau Software, Data Visualization, Business Analytics, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Data Analysis, Visualization (Computer Graphics), Stakeholder Communications, Data Manipulation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard, Data Storytelling, Data Visualization Software, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Deep Learning, SQL, Data Analysis, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Business Analytics, Dashboard, Data Ethics, Performance Analysis, Business Metrics, Business Communication, Regional Sales, Data-Driven Decision-Making, Technical Communication, Business Reporting, Key Performance Indicators (KPIs), Continuous Quality Improvement (CQI), Performance Testing
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Governance, Presentations, SQL, Apache Spark, Distributed Computing, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Quality, Data Pipelines, Databricks, JSON, Statistical Analysis, Data Modeling, Database Design, Data Analysis, Complex Problem Solving, Data Visualization
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: NoSQL, Data Warehousing, Extract, Transform, Load, SQL, Apache Hadoop, Data Security, Linux Commands, Data Migration, Database Design, Apache Kafka, Apache Airflow, Data Governance, MySQL, Database Administration, Apache Spark, Database Management, Bash (Scripting Language), Data Pipelines, Data Store, Data Architecture
Beginner · Professional Certificate · 3 - 6 Months
University of Michigan
Skills you'll gain: Data Structures, Data Analysis, Python Programming, Data Manipulation, Software Installation, File Management, Development Environment, Debugging
Beginner · Course · 1 - 3 Months

Meta
Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Apple iOS, UI/UX Research, Usability Testing, Apple Xcode, Data Structures, Swift Programming, Jest (JavaScript Testing Framework), User Interface (UI), Unix Commands, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, Mobile Development, Javascript
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Workflow Management, Marketing Automation, Social Media Content
Beginner · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management
Beginner · Course · 1 - 4 Weeks