• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Social Media Channels for Marketing Success

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Campaigns, LinkedIn, Marketing Channel, Professional Networking, Pinterest, Web Presence, Digital Brand Strategy, Driving engagement, Instagram, Facebook, Content Marketing, Digital Marketing, Drive Engagement, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Fundamentals of Test Case Design

    Skills you'll gain: Test Case, Test Script Development, Test Planning, Test Automation, Test Engineering, Continuous Integration, Test Tools, CI/CD, Software Quality Assurance, Continuous Delivery, Quality Assurance, Software Quality (SQA/SQC), Software Engineering Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Market Data, Data-Driven Marketing, Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Marketing Strategy and Techniques, Strategic Decision-Making, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Bank Branch Marketing: Analyze & Apply Strategies

    Skills you'll gain: Customer Analysis, Data-Driven Marketing, Service Design, Financial Inclusion, Regulatory Compliance, Consumer Behaviour, Banking, Banking Services, Customer Insights, Retail Banking, Regulatory Requirements, Marketing Psychology, Digital Marketing, Marketing Analytics, Strategic Marketing, Regulation and Legal Compliance, Business Modeling, Compliance Management, Digital Analysis, Marketing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Marketing Management, Campaign Planning, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Analytics, Customer experience improvement

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Benutze Facebook für Marketing von Kleinunternehmen

    Skills you'll gain: Facebook, Social Media Marketing, Content Scheduling, Social Media, Marketing Effectiveness, Social Media Content, Marketing Analytics, Content Performance Analysis, Social Media Management, Advertising, Online Advertising, Content Development and Management, Target Audience, Driving engagement, Advertising Campaigns, Business Marketing, Web Presence

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Master Financial Analysis & Modeling Fundamentals

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Modeling, Financial Analysis, Working Capital, Business Valuation, Financial Data, Financial Forecasting, Income Statement, Balance Sheet, Budget Management, Forecasting, Business Metrics, Accounting and Finance Software, Cash Flows, Revenue Forecasting, Budgeting, Variance Analysis, Trend Analysis, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Your Marketing Pipeline with AI

    Skills you'll gain: Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Marketing Operations, Growth Strategies, Process Improvement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Red Hat

    Fundamentals of Containers, Kubernetes and OpenShift

    Skills you'll gain: OpenShift, Application Deployment, Kubernetes, Containerization, Cloud-Native Computing, Data Persistence, Application Performance Management, Configuration Management, Application Lifecycle Management, Package and Software Management, Command-Line Interface, Network Routing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Tactics, Ethics, and Future Trends in Social Media Marketing

    Skills you'll gain: Social Media Strategy, Digital Media Strategy, Paid media, Social Media Marketing, Social Media, Social Media Management, Social Media Content, Service Recovery, Social Media Analytics, Marketing Communications, Digital Marketing, Employee Engagement, Earned Media, Marketing, Consumer Behaviour, Customer Complaint Resolution, Brand Management, Brand Loyalty, Drive Engagement, Content Creation

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Offline Marketing Strategies for Business Growth

    Skills you'll gain: Customer Engagement, Customer Relationship Building, Promotional Strategies, Promotions and Campaigns, Marketing Channel, Telemarketing, Marketing Materials, Event Marketing, Branding, Brand Awareness, Product Promotion, Advertising, Marketing, Brand Management, Marketing Strategies, Digital Advertising, Consumer Behaviour

    Mixed · Course · 1 - 3 Months

1…798081…512

In summary, here are 10 of our most popular marketing fundamentals courses

  • Bachelor of Science in Marketing: University of London
  • Social Media Channels for Marketing Success: EDUCBA
  • Fundamentals of Test Case Design: Board Infinity
  • Pesquisa de Mercado e Estratégia de Marketing: Fundação Instituto de Administração
  • Bank Branch Marketing: Analyze & Apply Strategies: EDUCBA
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • Benutze Facebook für Marketing von Kleinunternehmen: Coursera
  • Master Financial Analysis & Modeling Fundamentals: Board Infinity
  • Optimize Your Marketing Pipeline with AI: Coursera
  • Fundamentals of Containers, Kubernetes and OpenShift: Red Hat

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok