• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Pharmacy, Regulatory Affairs, Pharmaceutical Terminology, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Biotechnology, Portfolio Management, Bioinformatics, Strategic Partnership, Marketing

    ★ 4.6 (6.5K) · Beginner · Specialization · 3 - 6 Months

  • M

    Meta

    Meta iOS Developer

    Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Mobile Development, User Research, UI/UX Research, Usability Testing, Apple iOS, Jest (JavaScript Testing Framework), Data Structures, Swift Programming, User Interface (UI), Unix Commands, Apple Xcode, Git (Version Control System), Persona (User Experience), React.js, Javascript

    ★ 4.6 (8.7K) · Beginner · Professional Certificate · 3 - 6 Months

  • U

    Universitat Autònoma de Barcelona

    Digital Brand Builders: From Strategy to Social Influence

    Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Check Template Branding

    Skills you'll gain: Email Marketing, Branding, Brand Management, Compliance Auditing, Brand Marketing, Auditing, Brand Awareness, Color Matching, Typography, Verification And Validation, Quality Assurance

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Data Structures

    Skills you'll gain: Data Structures, Algorithms, Data Storage, Graph Theory, Computer Programming, C++ (Programming Language), Java Programming, Java

    ★ 4.6 (5.6K) · Intermediate · Course · 1 - 3 Months

  • A

    Adobe

    Adobe Graphic Designer: Design that Demands Attention

    Skills you'll gain: Adobe Express, Adobe Illustrator, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, AI powered creativity, Usability, Graphic Design, Adobe Firefly, Document Control, User Interface and User Experience (UI/UX) Design, Visual Storytelling, Design Software, Visual Design, Packaging and Labeling, Branding, Storytelling

    ★ 4.7 (3.1K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • C

    Coursera

    Update Stakeholders Fast

    Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, Marketing Communications, Drive Engagement, Campaign Management, Email Marketing, Strategic Communication, Business Writing, Business Correspondence, Communication Strategies, Communication, Concision, Writing

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Strategies, Marketing Planning, Leadership Development, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Team Management, Case Studies, Financial Analysis

    ★ 4.8 (3.6K) · Beginner · Specialization · 3 - 6 Months

  • M

    Minnesota State University, Mankato

    Brand Strategy Foundations

    Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Consumer Behaviour, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Display Advertising Strategy & Campaign Optimization

    Skills you'll gain: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Google Ads, Online Advertising, Digital Advertising, Campaign Planning, Media Planning, Advertising, Target Audience, Marketing Strategies, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Segment Your Audience

    Skills you'll gain: Target Audience, Email Marketing, Personalized Campaigns, Campaign Management, Marketing Effectiveness, Strategic Communication, Digital Marketing Tools, Data-Driven Marketing, Customer Data Management, Customer Engagement, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Advanced AI-Driven Brand Strategy for Digital Growth & Scale

    Skills you'll gain: Digital Brand Strategy, AI Personalization, Dashboard, Brand Management, Brand Strategy, Driving engagement, Competitive Analysis, Personalized Campaigns, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Experience Design, Performance Measurement, Generative AI, Marketing Design, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

1…798081…375

In summary, here are 10 of our most popular search engine marketing courses

  • Drug Development Product Management: University of California San Diego
  • Meta iOS Developer: Meta
  • Digital Brand Builders: From Strategy to Social Influence: Universitat Autònoma de Barcelona
  • Check Template Branding : Coursera
  • Data Structures: University of California San Diego
  • Adobe Graphic Designer: Design that Demands Attention: Adobe
  • Update Stakeholders Fast: Coursera
  • Claves de la Dirección de Empresas: IESE Business School
  • Brand Strategy Foundations: Minnesota State University, Mankato
  • Display Advertising Strategy & Campaign Optimization: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok