Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Marketing Design, Marketing Collateral, Graphic Design, Marketing Materials, Content Creation, Digital Content, Organizational Skills, Marketing, Collaborative Software, Data Sharing, Design and Product, Branding, Google Workspace, User Accounts, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Operational Efficiency, AI Integrations, Real Time Data, Business Logic, Social Media Content, Application Programming Interface (API)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months

Multiple educators
Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Organizational Strategy, Digital Transformation, Market Opportunities, Design Strategies, Design and Product, Innovation
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Strategic Planning, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Make.com, Digital Marketing Tools, Google Sheets, Social Media, Gmail
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Case Studies, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Analytical Skills, Continuous Monitoring
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Acquisition Management, Data-Driven Marketing, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Customer Insights, Marketing Channel, Customer Analysis, Marketing Effectiveness, Brand Loyalty, Brand Strategy, Customer Relationship Building, Marketing Strategies, Campaign Management, Performance Measurement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Management, Community Development, Incident Management, Customer Engagement, Community Outreach, Social Media, Business Priorities, Data Literacy, Analytics, Shared Media, Diversity Equity and Inclusion Initiatives, De-escalation Techniques, Behavior Management, Personalized Campaigns, Customer Retention, Direct Marketing, Key Performance Indicators (KPIs), Ethical Standards And Conduct, AI Enablement, Trend Analysis
Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Fundraising, Gift Accounting, Fundraising and Crowdsourcing, Philanthropy, Tax Planning, Marketing Planning, Customer Relationship Building, Developing Training Materials, Tax Management, Accounting and Finance Software, Income Tax, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Tax Compliance, Marketing Materials, Administration, Policy Development, Tax
Beginner · Course · 1 - 4 Weeks