Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of California, Davis
Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Content Optimization, Writing and Editing, Selling Techniques, Driving engagement, Branding, Email Marketing, Marketing, Advertising Campaigns, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Email Marketing, Copywriting, Newsletters, Business Writing, Persuasive Communication, Customer Engagement, Content Performance Analysis, Writing, Driving engagement, Storytelling, Content Creation, Marketing Analytics, Content Marketing, Communication Strategies, Blogs, Lead Generation, Target Audience, Business Metrics, Customer Retention, Marketing Strategies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Statistical Reporting, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Audience, Email Marketing, Personalized Campaigns, Campaign Management, Marketing Effectiveness, Strategic Communication, Digital Marketing Tools, Data-Driven Marketing, Customer Data Management, Customer Engagement, Data Quality
Beginner · Course · 1 - 4 Weeks
Madecraft
Skills you'll gain: Professional Networking, Productivity, Time Management, Social Media Strategy, Relationship Building, Social Media, Growth Mindedness, Resilience, Negotiation, LinkedIn, Customer Relationship Management, Social Media Marketing, Positivity, Employee Engagement, Sales Prospecting, Prioritization, Overcoming Obstacles, Empowerment, Professional Development, Personal Development
Beginner · Specialization · 3 - 6 Months

California Institute of the Arts
Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, Responsive Web Design, Web Design, UI/UX Strategy, User Interface (UI), Adobe XD, User Interface (UI) Design, Visual Design, Digital Design, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, User Research
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Performance Measurement, Data-Driven Marketing, Business Intelligence, Performance Metric, Business Metrics, Performance Analysis, Email Marketing, Performance Reporting, Stakeholder Communications, Marketing Analytics, Data-Driven Decision-Making, Data Visualization, Campaign Management, Continuous Monitoring
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation
Intermediate · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Large Language Modeling, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Amazon DynamoDB, Software Development Life Cycle, CI/CD, Amazon Web Services, Professional Networking, Prompt Engineering, IT Automation, Extract, Transform, Load, Software Architecture, Cloud Computing Architecture, Cloud Management, Data Management, Problem Solving, Teamwork
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Creation, Social Media Content, Drive Engagement, Professional Development, Driving engagement, Social Media, Content Marketing, Web Presence, Business Marketing, Customer Engagement, Social Media Marketing, Brand Awareness, Content Management, Digital Marketing Tools, Relationship Building, Thought Leadership, Brand Marketing
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Storytelling, Data Presentation, Email Marketing, Performance Reporting, Storytelling, Strategic Communication, User Feedback, Presentations, Report Writing, Business Communication, Business Reporting, Performance Analysis, Key Performance Indicators (KPIs), Constructive Feedback, Stakeholder Engagement, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks