• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • A

    Automatic Data Processing, Inc. (ADP)

    Total Rewards & the Role of Compensation & Benefits

    Skills you'll gain: Compensation and Benefits, Compensation Strategy, Compensation Management, Benefits Administration, Human Resource Strategy, Human Resources, Employee Retention, Organizational Strategy, Employee Engagement, Organizational Structure

    ★ 4.6 (76) · Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Managing Google Workspace Apps & Devices

    Skills you'll gain: Google Workspace, Gmail, Data Management, Endpoint Security, Group Policy, Data Sharing, Compliance Management, Information Management, Cloud Management, Data Strategy, Productivity Software, Document Management, System Configuration, Calendar Management, Cloud Security, User Accounts, User Provisioning, Collaborative Software, Enterprise Application Management, File Management

    Intermediate · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Negotiation Fundamentals

    Skills you'll gain: Negotiation, Verbal Communication Skills, Active Listening, Oral Expression, Communication, Communication Strategies, Conflict Management, Interpersonal Communications, Strategic Partnership, Relationship Building, Diplomacy, Overcoming Objections, Value Propositions, Stakeholder Management, Selling Techniques, Relationship Management, Persuasive Communication, Organizational Skills

    ★ 4.7 (1.7K) · Beginner · Course · 1 - 3 Months

  • U

    University of Illinois at Urbana-Champaign

    Global Challenges in Business Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Graduate Certificate · 6 - 12 Months

  • C

    Coursera

    Measure Engagement Drivers

    Skills you'll gain: Employee Engagement, Employee Surveys, People Analytics, Data Storytelling, Data Literacy, AI literacy, Stakeholder Engagement, Report Writing, Human Resource Strategy, Data-Driven Decision-Making, Surveys, Prompt Engineering, Data Analysis, Benchmarking, ChatGPT, AI Workflows, Decision Making, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Intelligence Tools for the Digital Age

    Skills you'll gain: Intelligence Collection and Analysis, Competitive Intelligence, Critical Thinking, Analysis, Decision Intelligence, Digital Transformation, Timelines, Decision Making, Stakeholder Analysis, Business Strategy, Complex Problem Solving, International Relations, Empathy & Emotional Intelligence, Forecasting, Artificial Intelligence, AI Integrations

    ★ 4.6 (679) · Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Why is it Hard to Innovate? - Jagdish Sheth

    Skills you'll gain: Innovation, Commercialization, Organizational Structure, Case Studies, Market Opportunities, Regulatory Requirements, Operational Efficiency, Operations, Regulatory Compliance, Entrepreneurship, Market Dynamics, Regulatory Affairs, Resource Utilization, Resource Allocation

    Mixed · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Claude Design Fundamentals

    Skills you'll gain: Prompt Patterns, Anthropic Claude, Figma (Design Software), AI powered creativity, Responsible AI, AI Workflows, Design Software, AI literacy, UI/UX Strategy, AI Personalization, User Interface and User Experience (UI/UX) Design, Design, Creative Design, Design and Product, Generative AI, Wireframing, Project Design, Web Design, Presentations, Branding

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Run Campaign Projects

    Skills you'll gain: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Knowledge Transfer, Meeting Facilitation

    Beginner · Course · 1 - 4 Weeks

  • C

    Columbia University

    Construction Finance

    Skills you'll gain: Project Finance, Construction Management, Real Estate, Commercial Construction, Cash Flows, Construction, Financial Modeling, Property and Real Estate, Cash Flow Forecasting, Risk Management, Finance, Project Risk Management, Lean Methodologies, Financial Analysis, Capital Budgeting, Financial Planning, Commercial Real Estate, Risk Analysis, Business Mathematics, Strategic Partnership

    ★ 4.8 (1.1K) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Solution Design & Presentation

    Skills you'll gain: Solution Sales Engineering, Sales Presentation, Solution Selling, B2B Sales, Sales Presentations, Stakeholder Communications, Risk Mitigation, Consultative Selling, Proposal Development, Enterprise Sales, Selling Techniques, Business Risk Management, Sales Strategy, Stakeholder Engagement, Risk Analysis, Key Performance Indicators (KPIs), General Sales Practices, Proposal Writing, Problem Solving, Value-Based Care

    Intermediate · Course · 1 - 3 Months

  • P

    PracticalGrowth

    Hire faster, hire smarter

    Skills you'll gain: Full Cycle Recruitment, Talent Recruitment, Recruitment, Talent Acquisition, Recruitment Strategies, Promotional Strategies, Process Improvement, Performance Metric, Promotions and Campaigns, Content Performance Analysis, Stakeholder Engagement, Project Scoping, Stakeholder Analysis, Business Requirements, Requirements Management, Stakeholder Management, People Analytics, Job Analysis, Workplace inclusivity, Promotional Materials

    Beginner · Course · 1 - 4 Weeks

1…838485…380

In summary, here are 10 of our most popular brand strategy courses

  • Total Rewards & the Role of Compensation & Benefits: Automatic Data Processing, Inc. (ADP)
  • Managing Google Workspace Apps & Devices: Packt
  • Negotiation Fundamentals: ESSEC Business School
  • Global Challenges in Business Graduate Certificate: University of Illinois at Urbana-Champaign
  • Measure Engagement Drivers: Coursera
  • Intelligence Tools for the Digital Age : IE Business School
  • Why is it Hard to Innovate? - Jagdish Sheth: Kennesaw State University
  • Claude Design Fundamentals: SkillsBooster Academy
  • Run Campaign Projects: Coursera
  • Construction Finance: Columbia University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok