Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Marketing Design, Advertising, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Graphic Design, Design Elements And Principles, Creative Design, Marketing, Organizational Skills, Design Software, Collaborative Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills
Intermediate · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Facebook, Bidding, Marketing, Online Advertising, Social Media Campaigns, Advertising Campaigns, Marketing Materials, Campaign Planning, Digital Advertising, Social Media Content, Campaign Management, Social Media, Social Media Marketing, Paid media, Marketing Strategies, Advertising, Social Media Management, Target Audience, Lead Generation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering Tools, AI literacy, LLM Application, Personalized Campaigns, Prompt Engineering, Application Development, Social Media Campaigns, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, New Product Development, Case Studies, Team Oriented, Market Data, Initiative and Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Digital Media Strategy, Strategic Decision-Making, Communication, Strategic Thinking, Innovation, Market Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard Creation, Dashboard, Spreadsheet Software, Business Reporting, Interactive Data Visualization, Data Visualization, Excel Formulas, Data Import/Export, Data Cleansing, Data Analysis Software, Timelines
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Generative AI Agents, Model Context Protocol, Retrieval-Augmented Generation, Generative Model Architectures, Fine-tuning, Model Deployment, Responsible AI, Load Balancing, Large Language Modeling, Containerization, AI Security, Docker (Software), Model Optimization, Agentic Workflows, Generative AI, Model Evaluation, Agentic systems, LangChain, Data Ethics, Image Quality
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Social Media Marketing, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation
Beginner · Course · 1 - 4 Weeks