Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Università Bocconi
Skills you'll gain: Retail Store Operations, Brand Management, Case Studies, Global Marketing, Communication Strategies, Business Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Market Dynamics, Consumer Behaviour, Market Trend, Product Development
Mixed · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Financial Statements, Financial Statement Analysis, Accrual Accounting, Financial Accounting, Financial Reporting, Accounting, Financial Analysis, Balance Sheet, Income Statement, Cash Flows, General Ledger, Bookkeeping, Revenue Recognition, Business Metrics, Return On Investment, Depreciation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, LLM Application, Machine Learning, Natural Language Processing, Innovation, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Facebook, Generative AI Agents, Brand Management, Content Marketing, Content Management, Customer Engagement, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: IT Security Architecture, Computer Networking, Operating System Administration, Package and Software Management, Network Troubleshooting, Version Control, IT Automation, Systems Administration, IT Infrastructure, TCP/IP, Git (Version Control System), Chef (Configuration Management Tool), Network Security, Ruby (Programming Language), File Systems, Microsoft Windows, Computer Hardware, Technical Support, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Linux Commands, Bash (Scripting Language), Shell Script, File Management, Linux, File Systems, Unix Commands, Scripting, Command-Line Interface, Ubuntu, Linux Administration, Unix, Operating Systems, Network Protocols, OS Process Management, Automation, Software Installation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Generative AI, Natural Language Processing, Robotics, Business Logic, Risk Mitigation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

NVIDIA
Skills you'll gain: OSI Models, TCP/IP, Data Centers, Network Protocols, Network Infrastructure, Local Area Networks, General Networking, Network Architecture, Computer Networking, Network Planning And Design, Network Switches, System Requirements
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, R (Software), Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, LinkedIn, Object Oriented Programming (OOP), Data Structures, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months