Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Northwestern University
Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Channel, Marketing Budgets, Customer Insights, Sales Process, Regression Analysis, Forecasting, Data Analysis, Return On Investment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Entrepreneurship, Market Analysis, Innovation, Target Market, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Ideation, Strategic Thinking, Business Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis
Mixed · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence
Beginner · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Spatial Analysis, Geographic Information Systems, Geospatial Mapping, ArcGIS, Data Visualization, Data Compilation, Data Mapping, Data Storytelling, Metadata Management, Data Integration, Data Management
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Generative AI, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Customer Relationship Management (CRM) Software, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: ChatGPT, OpenAI API, LLM Application, Large Language Modeling, Prompt Engineering, AI Workflows, Jupyter
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Email Automation, Marketing, Digital Content, Content Creation, Target Audience, Marketing Analytics, Lead Generation, Digital Marketing, Customer Relationship Management, UI/UX Strategy, Marketing Automation
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Desktop Support, End User Training and Support, Help Desk Support, Patient Communication, Health Informatics, Healthcare Industry Knowledge, Technical Support, Information Technology, Health Information Management, Issue Tracking, Electronic Medical Record, Medical Privacy
Beginner · Course · 1 - 4 Weeks