Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.
Arizona State University
Skills you'll gain: Oral Expression, Sales Presentations, Price Negotiation, Meeting Facilitation, Graphic Design, English Language, Negotiation, Brainstorming, Business Correspondence, Business Communication, Verbal Communication Skills, Business Ethics, Purchasing, Product Planning, Telephone Skills, Business Writing, Marketing Budgets, Business Planning, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Risk Mitigation, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: People Analytics, Microsoft Excel, Human Resource Strategy, Excel Formulas, Dashboard, Human Resources, Payroll Systems, Payroll, Workforce Planning, Performance Reporting, Payroll Processing, Spreadsheet Software, Employee Engagement, Workforce Management, Compensation Analysis, Performance Analysis, Employee Retention, Data Visualization, Data-Driven Decision-Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Databricks, Model Deployment, MLOps (Machine Learning Operations), Application Deployment, Model Training, Model Evaluation, Feature Engineering, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Performance Testing, AI Workflows, Machine Learning, System Monitoring, Security Controls
Intermediate · Course · 1 - 4 Weeks
University at Buffalo
Skills you'll gain: Peer Review, Governance, Strategic Planning, Consulting, Performance Measurement, Meeting Facilitation, Leadership and Management, Performance Review, Organizational Strategy, Leadership Studies, Philanthropy, Organizational Leadership, Report Writing, Leadership, Performance Analysis, Performance Management, Management Consulting, Organizational Effectiveness, Strategic Leadership, Leadership Development
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising
Beginner · Course · 1 - 4 Weeks

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Microarchitecture, Computer Architecture, Hardware Architecture, System Programming, Distributed Computing, C and C++, Performance Tuning, Memory Management, Algorithms, OS Process Management, Program Development, Scalability, Data Sharing, Performance Testing
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Training and Development, Training Programs, Employee Performance Management, Performance Management, Talent Acquisition, Human Resources, Human Resources Information System (HRIS), Applicant Tracking Systems, Full Cycle Recruitment, Employee Onboarding, Compensation Management, Compensation and Benefits, Recruitment Strategies, Employee Training, Human Resource Strategy, Human Resource Policies, Human Resources Management and Planning, Employee Surveys, Performance Appraisal, Enterprise Risk Management (ERM)
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Dashboard, Dashboard Creation, User Feedback, Data Presentation, Data Storytelling, Data Visualization, Organizational Skills, Usability Testing, Data-Driven Decision-Making, Team Performance Management, Constructive Feedback, Project Performance, Prioritization, Project Scoping, Jira (Software), Stakeholder Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Dashboard Creation, Excel Formulas, Pivot Tables And Charts, Excel Macros, Performance Analysis, Key Performance Indicators (KPIs), Spreadsheet Software, Microsoft Excel, Performance Measurement, Performance Metric, Business Analytics, Data Presentation, Interactive Data Visualization, Advanced Analytics, Visual Basic (Programming Language), Data Transformation, Data Processing
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Professional Networking, Social Media Strategy, Relationship Building, Social Media, LinkedIn, Customer Relationship Management, Social Media Marketing, Sales Prospecting, Drive Engagement, Events and Conferences, Customer Relationship Management (CRM) Software, Oral Expression, Rapport Building, Relationship Management, Virtual Networking, General Networking, Business Development, Interpersonal Communications, Communication, Communication Strategies
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Project Performance, Communication Planning, Project Risk Management, Change Control, Project Management, Risk Analysis, Risk Management, Scope Management, Change Management, Risk Mitigation, Stakeholder Management, Project Closure, Stakeholder Communications, Communication
Mixed · Course · 1 - 3 Months