Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

University of Maryland, College Park
Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions
Mixed · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Workplace inclusivity, Diversity and Inclusion, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
Advanced · Guided Project · Less Than 2 Hours

The University of Melbourne
Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development
Mixed · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Press Releases, Public Relations, Strategic Communication, Media Relations, Marketing Communications, Corporate Communications, Social Media, Target Audience, Content Performance Analysis, Driving engagement, Branding, Business Ethics
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research
Intermediate · Course · 1 - 4 Weeks