Les cours en apprentissage automatique peuvent vous aider à comprendre comment construire, entraîner et analyser des modèles prédictifs. Vous pouvez développer des compétences en préparation des données, choix d'algorithmes, optimisation et évaluation. De nombreux cours utilisent des bibliothèques courantes pour tester des modèles.

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Scheduling, Content Creation, Content Development and Management, Scheduling, Test Tools, User Accounts, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Crisis Management, Business Ethics, Corporate Communications, Communication Planning, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Media and Communications, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Workplace inclusivity, Communication, Internal Communications, Diversity Equity and Inclusion Initiatives, Leadership and Management, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, MarTech, Applied Machine Learning, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing, Data Quality
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, AI powered creativity, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Architecture and Construction, Advertising, Marketing, Game Design, Animation and Game Design, Emerging Technologies, Consumer Behaviour, Experimentation, Team Collaboration
Beginner · Course · 1 - 3 Months

Saïd Business School, University of Oxford
Skills you'll gain: AI powered creativity, Generative AI, Generative Model Architectures, AI Product Strategy, Media Production, Content Creation, AI literacy, Creativity, Responsible AI, AI Integrations, Media Strategy, AI Workflows, Media and Communications, Content Strategy, Content Optimization, Content Management, Compliance Management, Marketing Communications, Digital Transformation, Marketing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Strategic Marketing, Strategic Planning, Digital Marketing, Target Audience, Marketing Effectiveness, Content Optimization, Competitive Analysis, Market Opportunities, Business Strategy, Customer Insights, Strategic Thinking, Goal Setting
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Data-Driven Marketing, Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Data-Driven Decision-Making, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

University of Arizona
Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Management, Marketing Communications, Branding, Storytelling, Influencing, Demography
Intermediate · Course · 1 - 4 Weeks

Saïd Business School, University of Oxford
Skills you'll gain: Intellectual Property, Media Production, Responsible AI, Large Language Modeling, Data Ethics, Media Strategy, Journalism, Media and Communications, AI literacy, Media Planning, AI Workflows, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Innovation, Digital Transformation, Marketing Communications, Digital Advertising, Marketing, Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Branding, Advertising, Brand Strategy, Customer Relationship Building, Goal Setting
Mixed · Course · 1 - 4 Weeks