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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


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    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Communication, Sales Prospecting, Selling Techniques, Sales Presentations, Sales Strategy, Consumer Behaviour, Sales, Sales Presentation, Sales Training, Marketing Psychology, Overcoming Objections, Initiative and Leadership, Solution Selling, Resilience, Sales Process, Persuasive Communication, Sales Support

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    2.9K reviews

    Mixed · Course · 1 - 4 Weeks

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    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram

    Beginner · Course · 1 - 4 Weeks

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    CertNexus

    DSBIZ (Exam DSZ-210)

    Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Manage Suppliers: From List to Onboarding

    Skills you'll gain: Supplier Management, Vendor Management, Vendor Relationship Management, Supplier Relationship Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Data Quality, Market Analysis

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Adobe Illustrator CC: Part 1

    Skills you'll gain: Adobe Illustrator, Adobe Creative Cloud, Graphic Design, Graphic and Visual Design, Adobe Photoshop, Graphic and Visual Design Software, User Interface (UI), Computer Graphics, Document Management, Design Elements And Principles, Typography, Web Content, Productivity Software, Scalability

    Mixed · Course · 1 - 3 Months

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    Edureka

    Generative AI Essentials for Finance and Accounting

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Risk Analysis, Cash Flows, Data Processing

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Prompt Engineering for AI Text Generation

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, Generative AI, Business Communication, AI Enablement, Responsible AI, Data Ethics, LLM Application, Large Language Modeling, Artificial Intelligence, Customer Service, Marketing

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Highlight Data with Excel Conditional Formatting

    Skills you'll gain: Microsoft Excel, Dashboard, Data Visualization, Spreadsheet Software, Data Presentation, Excel Formulas, Stakeholder Communications, Project Coordination, Project Management, Technical Communication, Operational Efficiency, Project Planning, Prioritization, Data-Driven Decision-Making, Scheduling, Performance Analysis, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, AI Enablement, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Corporate Strategy, Data Security, Governance, Human Resources, Customer Data Management, Credit Risk, Data-Driven Decision-Making, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
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    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Automate, Validate, and Promote ML Models Safely

    Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, CI/CD, Model Deployment, Continuous Integration, Continuous Delivery, Continuous Deployment, Cloud Platforms, Model Evaluation, Automation, Data Governance, Data Pipelines, Performance Tuning, Continuous Monitoring, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing automation courses

  • The Science of Sales: Behavioral Insights and Psychology: LearnQuest
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • Hootsuite for Beginners: Hands-On Social Media Management: Board Infinity
  • DSBIZ (Exam DSZ-210): CertNexus
  • Manage Suppliers: From List to Onboarding: Coursera
  • Adobe Illustrator CC: Part 1: Logical Operations
  • Generative AI Essentials for Finance and Accounting: Edureka
  • Prompt Engineering for AI Text Generation: Logical Operations
  • Highlight Data with Excel Conditional Formatting: Coursera
  • AI For Business: University of Pennsylvania

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