Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Coursera
Skills you'll gain: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
Beginner · Guided Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Innovation, Competitive Analysis, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Supply Chain Management, Environment and Resource Management, Climate Change Adaptation, Economics, Value Engineering, Product Knowledge, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Target Audience, Marketing Analytics, Lead Generation, Newsletters, Digital Marketing, Customer Relationship Management, UI/UX Strategy, Marketing Automation
Beginner · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Analytics, Financial Data, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Market Research, Retail Store Operations, Marketing Strategies, Brand Management, Banking, Consumer Behaviour, Financial Services
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Adobe After Effects, Motion Graphics, Animations, Post-Production, Computer Graphic Techniques, Video Editing, 3D Assets, Timelines, Color Theory, Typography
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Workforce Development, Strategic Leadership, Operational Efficiency, Technology Strategies
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Apache Airflow, Data Pipelines, Dataflow, Data Integration, Infrastructure as Code (IaC), Terraform, Extract, Transform, Load, Amazon CloudWatch, IT Automation, Data Quality, Amazon Web Services, CI/CD, Data Processing, Data Transformation
Intermediate · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Software Design Patterns, Requirements Analysis, White-Box Testing, Software Architecture, Acceptance Testing, Software Development Methodologies, Unified Modeling Language, Software Development Life Cycle, Configuration Management, Debugging, Software Design, Process Driven Development, Software Engineering, Software Testing, Object Oriented Design, Functional Requirement, Data Modeling, Systems Design, Project Management, Project Planning
Intermediate · Specialization · 3 - 6 Months

Shanghai Jiao Tong University
Skills you'll gain: Human Factors, Industrial and Organizational Psychology, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Psychological Evaluations, Psychology, Professional Development, Mental Health, Human Resource Strategy, Criminal Investigation and Forensics, Leadership, Decision Making, Scientific Methods, Relationship Building
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Storytelling, Personal Development, Overcoming Obstacles, Resilience, Self-Awareness, Mental Health, Community Development, Positivity, Empathy, Relationship Building, Goal Setting
Beginner · Course · 1 - 3 Months