Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Content Performance Analysis, Proposal Writing, Proposal Development, Marketing Collateral, Marketing Materials, Security Controls, Finance, Project Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Customer Insights, Persona Development, Customer Analysis, Social Media Analytics, Marketing Analytics, Social Media Marketing, Social Media, Marketing Budgets, Digital Media Strategy, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Campaign Management, Meta Ads Manager, Advertising Campaigns, Performance Analysis, Digital Advertising, Campaign Planning, Digital Marketing Campaigns, Media Buying, Performance Metric, Marketing Analytics, Budget Management, Cost Benefit Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, Account Management, Proposal Writing, Sales Enablement, Proposal Development, Market Analysis, Market Trend, Market Opportunities, Workflow Management, Innovation, Business Ethics, Customer Communications Management, AI Integrations, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Presentations, Sales Enablement, Sales Management, HubSpot CRM, Persona Development, Data Visualization, Prospecting and Qualification, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Lead Generation, Target Audience, Data-Driven Decision-Making, Sales, General Sales Practices, Customer Acquisition Management
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Logistics Management, Customer Service, Logistics, Inventory Management, Order Delivery, Transportation, Supply Chain, and Logistics, Inventory Control, Inventory Management System, Supply Chain, Supply Chain Systems, Customer experience improvement, Materials Management, Customer experience strategy (CX), Service Level, Supply Chain Planning, Marketing Operations, Service Improvement, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Qualitative Research, Data Collection, Market Research, Business Research, Analysis, Marketing, Surveys, Research Methodologies, Marketing Management, Focus Group, Research, Research Reports, Presentations, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Persona Development, Social Media Marketing, Personalized Campaigns, Social Media Campaigns, Social Media Analytics, Social Media, Social Media Management, Web Presence, Social Media Strategy, Customer Analysis, Customer Insights, Online Advertising, Advertising Campaigns
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Branding, Advertising, Brand Strategy, Customer Relationship Building, Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Social Media, Instagram, Creative Design, Style Guides, Graphic and Visual Design Software, Facebook, Graphic Design, Graphic and Visual Design, Digital Design, Technical Standard, Image Quality, Design Specifications, Branding, Content Optimization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Social Media Strategy, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours