Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Northeastern University
Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Marketing, Brand Strategy, Integrated Marketing Communications, Brand Loyalty, Brand Awareness, Marketing, Promotional Strategies, Media Strategy, Data-Driven Marketing, Strategic Decision-Making, Design Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Data-Driven Marketing, Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Data-Driven Decision-Making, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Email Marketing, Content Creation, Event Marketing, Events and Conferences, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: AI Product Strategy, Generative AI, Branding, Brand Strategy, Brand Marketing, Brand Awareness, Marketing Design, Content Creation, Visual Design, Social Media Content, Creative Problem-Solving, Business Process Improvement, Marketing Communications, Customer Communications Management, Social Media, Design Elements And Principles, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Marketing Strategies, Public Health and Disease Prevention, Marketing, Public Health, Strategic Marketing, Substance Abuse, Marketing Strategy and Techniques, Business Ethics, Healthcare Ethics, Social Impact, Law, Regulation, and Compliance, Socioeconomics, Legal Risk, Higher Education, Online Advertising, Substance Abuse Counseling, Regulatory Requirements, Ethical Standards And Conduct, Regulatory Compliance, FinTech
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer experience improvement, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making
★ 4.9 (9) · Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Data Strategy, Data Literacy, Agile Project Management, Business Analytics, Strategic Decision-Making, Analytics, Agile Methodology, Storytelling, Customer experience strategy (CX), Presentations, Microsoft Power Platform, Proposal Writing, Leadership, Data Quality, Stakeholder Communications
★ 5 (19) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Proposal Writing, Proposal Development, Marketing Collateral, Marketing Materials, Security Controls, Finance, Project Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Corporate Sustainability, Corporate Strategy, Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Philanthropy, Governance Risk Management and Compliance, Governance, Compliance Management, Strategic Sourcing, Regulatory Compliance, Stakeholder Management, Stakeholder Engagement, Diversity Equity and Inclusion Initiatives, Law, Regulation, and Compliance, Ethical Standards And Conduct, Business Risk Management, Diversity and Inclusion
★ 4.9 (14) · Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Marketing Collateral, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Sales Presentations, Enterprise Sales, Closing (Sales), Negotiation, Price Negotiation, Inside Sales, Contract Negotiation, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Sales Prospecting, Demand Generation
Mixed · Course · 3 - 6 Months