Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing, Data-Driven Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Value Propositions, Decision Making
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Product Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience
Mittel · Spezialisierung · 3–6 Monate

University of Arizona
Kompetenzen, die Sie erwerben: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills
Mittel · Kurs · 1–3 Monate

Simplilearn
Kompetenzen, die Sie erwerben: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Online Advertising, Keyword Research, Promotional Strategies, Promotions and Campaigns, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Driving engagement, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Content Optimization, User Feedback, Business Metrics
Anfänger · Kurs · 1–4 Wochen

Alex Genadinik
Kompetenzen, die Sie erwerben: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Negotiation, Marketing, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Customer Analysis, Customer experience improvement, Psychology, Decision Making, Critical Thinking
Gemischt · Kurs · 1–4 Wochen
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Verbraucherverhalten, Kampagnenplanung, Reise-Mapping, Digitales Marketing, Online-Werbung, Digitale Medienstrategie, Suchmaschinen-Marketing, Marketing-Strategien, Wichtige Leistungsindikatoren (KPIs), Leistungsanalyse, E-Mail-Marketing, Datengesteuertes Marketing, Webanalyse und SEO, Marketing-Analytik, Digitale Marketing-Kampagnen, Journey Mapping, Digitale Werbung, Marktforschung, Kampagnenmanagement, Schlüsselwort-Recherche, Optimierung der Suchmaschine
Anfänger · Kurs · 1–3 Monate
Madecraft
Kompetenzen, die Sie erwerben: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Digital Analysis, Customer Analysis, Digital Marketing Tools, Business Reporting, Customer Insights, Target Audience, Performance Reporting, Marketing Channel, Business Metrics, E-Commerce, Advertising Campaigns, Customer Acquisition Management, Event Monitoring, Customer Retention, Demography
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Brand Strategy, Marketing Management, Marketing Planning, Marketing Effectiveness, Market Dynamics, Branding, Brand Management, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Brand Awareness, Market Research, Stakeholder Management
Anfänger · Kurs · 1–4 Wochen

Northwestern University
Kompetenzen, die Sie erwerben: Digitale Transformation, Marketing Management, Analytik, Marketing, Branding, Datenanalyse, Markenmanagement, Werbung, Kulturwandel, Marketing-Strategien, Daten-Strategie, Datengesteuertes Marketing, Kundeneinblicke, Engagement für Kunden, Marketing-Analytik, Datenkompetenz, Ressourcen-Zuweisung, Analytische Fähigkeiten, Datenwissenschaft, Markenstrategie
Gemischt · Kurs · 1–4 Wochen
Madecraft
Kompetenzen, die Sie erwerben: Business Analytics, Analytics, Data Analysis, Dashboard Creation, Dashboard, Business Intelligence, Marketing Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Data Presentation, Excel Formulas, Data Literacy, Data Visualization, Business Analysis, Microsoft Excel, Predictive Analytics, Key Performance Indicators (KPIs), Descriptive Analytics, Statistical Reporting
Anfänger · Kurs · 1–3 Monate

Edureka
Kompetenzen, die Sie erwerben: Power BI, Data Visualization, Data Analysis Expressions (DAX), Matplotlib, Plotly, Data Analysis, Exploratory Data Analysis, Seaborn, SQL, Pandas (Python Package), Probability & Statistics, Regression Analysis, Machine Learning, Statistical Hypothesis Testing, Python Programming, Data Transformation, Feature Engineering, Data Integration, NumPy, Web Scraping
Mittel · Spezialisierung · 3–6 Monate

Johns Hopkins University
Kompetenzen, die Sie erwerben: Risk Modeling, Operations Research, Regression Analysis, Network Model, Resource Allocation, Excel Macros, Business Analytics, Decision Making, Risk Analysis, Simulation and Simulation Software, Microsoft Excel, Business Risk Management, Strategic Decision-Making, Business Modeling, Financial Modeling, Data-Driven Decision-Making, Excel Formulas, Business, Spreadsheet Software, Data Analysis
Anfänger · Spezialisierung · 3–6 Monate