Copywriting-Kurse können Ihnen helfen zu lernen, wie klare, überzeugende Texte für Marketing, Werbung und digitale Kanäle entstehen. Sie können Fähigkeiten in Sprache, Tonalität, Struktur und Zielgruppenansprache aufbauen. Viele Kurse stellen Schreibtechniken, Content-Frameworks und Tools vor, die das Erstellen wirkungsvoller Texte unterstützen.

Coursera
Kompetenzen, die Sie erwerben: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Content Performance Analysis, Content Optimization, Blogs, Content Creation, Web Analytics and SEO, Search Engine Optimization, Web Content, Video Production, Content Strategy, Digital Content, Keyword Research, Digital Publishing, Digital Marketing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Automation, Payment Processing, Search Engine Optimization, E-Commerce, Web Analytics and SEO, Credit/Debit Card Processing, Order Management, User Provisioning, Real Time Data, Merchandising, User Feedback, Transaction Processing, Promotional Strategies
Fortgeschritten · Kurs · 1–3 Monate

PracticalGrowth
Kompetenzen, die Sie erwerben: Talent Recruitment, Recruitment, Talent Acquisition, Recruitment Strategies, Promotional Strategies, Process Improvement, Performance Metric, Promotions and Campaigns, Content Performance Analysis, Stakeholder Engagement, Project Scoping, Stakeholder Analysis, Business Requirements, Stakeholder Management, Job Analysis, Workplace inclusivity, Promotional Materials, Conversion Funnel Analysis, Business Priorities, Copywriting
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Strategies, Marketing Communications, Strategic Communication, Web Analytics, Digital Analysis, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Content Optimization, Campaign Management, Data-Driven Decision-Making, Storytelling, Copywriting, Marketing Psychology, Target Audience
Mittel · Kurs · 1–4 Wochen

Alex Genadinik
Kompetenzen, die Sie erwerben: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Content Marketing, Product Promotion, Content Strategy, Market Opportunities, Content Creation, Video Production
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Content Scheduling, Adobe Express, Social Media Management, AI powered creativity, Social Media Marketing, AI Personalization, Content Optimization, Generative AI
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Search Engine Optimization, Target Audience, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Growth Strategies, Analysis, Auditing
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Storytelling, Visual Storytelling, Case Studies, Search Engine Optimization, Goal Setting, Web Presence, Information Architecture, Web Content, Value Propositions, Branding, Personal Attributes, Target Audience
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Email Automation, Customer Analysis, Customer Engagement, Content Performance Analysis, Customer Retention, Email Marketing, Driving engagement, Conversion Funnel Analysis, Customer Success Management, Customer Communications Management, AI Personalization, Automation, Workflow Management, Copywriting, Workforce Planning, Communication
Mittel · Kurs · 1–4 Wochen