Copywriting-Kurse können Ihnen helfen zu lernen, wie klare, überzeugende Texte für Marketing, Werbung und digitale Kanäle entstehen. Sie können Fähigkeiten in Sprache, Tonalität, Struktur und Zielgruppenansprache aufbauen. Viele Kurse stellen Schreibtechniken, Content-Frameworks und Tools vor, die das Erstellen wirkungsvoller Texte unterstützen.

University of California, Davis
Kompetenzen, die Sie erwerben: Schlüsselwort-Recherche, Google Analytics, Inhaltliche Leistungsanalyse, Kampagnenmanagement, Beziehungsmanagement, A/B-Tests, Optimierung der Inhalte, Content Marketing, Inhaltliche Strategie, Entwicklung und Verwaltung von Inhalten, Inhaltliches Marketing, Kundenbetreuung, Marketing, Webanalyse und SEO, Leistungsberichte, Optimierung der Suchmaschine, Rentabilität der Investition, Analyse der Wettbewerber, Erwartungsmanagement, Wichtige Leistungsindikatoren (KPIs)
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Storytelling, Instagram, Visual Storytelling, Content Creation, Drive Engagement, Driving engagement, Writing and Editing, Social Media Content, AI powered creativity, Writing
Anfänger · Kurs · 1–4 Wochen

Skillshare
Kompetenzen, die Sie erwerben: Storytelling, Journalism, Writing and Editing, Editing, Blogs, Writing, Creativity
Anfänger · Kurs · 1–4 Wochen
Madecraft
Kompetenzen, die Sie erwerben: Google Analytics, Lead Generation, Digital Marketing, Value Propositions, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Pay Per Click Advertising, Marketing Effectiveness, Social Media Marketing, Strategic Marketing, Marketing Analytics, Web Analytics, Data-Driven Marketing, Search Engine Optimization, Analytics, Search Engine Marketing, Customer Retention
Anfänger · Spezialisierung · 3–6 Monate

SkillsBooster Academy
Kompetenzen, die Sie erwerben: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience
Anfänger · Spezialisierung · 3–6 Monate
Starweaver
Kompetenzen, die Sie erwerben: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Content Optimization, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Performance Analysis, Content Strategy, WordPress, Web Content, Market Opportunities, Content Creation, ChatGPT, Earned Media, AI Workflows, Technical Communication, Core Data (Software)
Mittel · Kurs · 1–3 Monate

Microsoft
Kompetenzen, die Sie erwerben: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy
Mittel · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Digital Analysis, Marketing Analytics, Content Strategy, Strategic Prioritization, Business Metrics, Prioritization, Content Development and Management, Competitive Analysis, Gap Analysis, Market Opportunities, Applied Machine Learning
Anfänger · Kurs · 1–4 Wochen
Kompetenzen, die Sie erwerben: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Automation, WordPress, Web Presence, AI Personalization, Event Management, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, AI powered creativity, Content Optimization, Blogs, Content Performance Analysis, Web Design, Web Development, Web Analytics, No-Code Development, Content Creation, Digital Publishing, Content Management, Brand Management
Anfänger · Spezialisierung · 1–3 Monate
Madecraft
Kompetenzen, die Sie erwerben: Lead Generation, Digital Marketing, Digital Brand Strategy, Marketing Strategies, Target Audience, Marketing Automation, Pay Per Click Advertising, Social Media Marketing, Content Marketing, Demand Generation, Brand Marketing, Persona Development, Digital Advertising, A/B Testing, Search Engine Optimization, Marketing Analytics, Content Strategy, Advertising, Journey Mapping, Automation
Anfänger · Kurs · 1–3 Monate