Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Go To Market Strategy, Performance Analysis, Digital Advertising, Milestones (Project Management), Persuasive Communication, Storytelling, Digital Marketing Campaigns, Project Management, Product Marketing, Project Performance, Team Leadership, Presentations, Project Management Software, Campaign Planning, Data Visualization, Data Sharing, Marketing Analytics, Advertising, Agile Methodology, Cross-Functional Collaboration
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Business Research, Consumer Behaviour, Business Metrics, Branding, Statistical Analysis, Brand Strategy
Gemischt · Kurs · 1–3 Monate

IE Business School
Kompetenzen, die Sie erwerben: Marketing, Marketing-Kommunikation, Marketing-Effektivität, Marketing-Kanal, Marketing-Planung, Strategische Entscheidungsfindung, Produktplanung, Strategisches Marketing, Produktmanagement, Marketing-Strategien, Marketing-Analytik, Marketing Management, Markenmanagement, Datengestützte Entscheidungsfindung, Integrierte Marketingkommunikation, Präsentationen, Produktstrategie, Werbestrategien, Datengesteuertes Marketing, Markenstrategie
Mittel · Kurs · 1–3 Monate
Madecraft
Kompetenzen, die Sie erwerben: Lead Generation, Digital Marketing, Digital Brand Strategy, Marketing Strategies, Target Audience, Marketing Automation, Pay Per Click Advertising, Social Media Marketing, Content Marketing, Demand Generation, Brand Marketing, Persona Development, Digital Advertising, A/B Testing, Search Engine Optimization, Marketing Analytics, Content Strategy, Advertising, Journey Mapping, Automation
Anfänger · Kurs · 1–3 Monate
Madecraft
Kompetenzen, die Sie erwerben: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Digital Analysis, Customer Analysis, Digital Marketing Tools, Business Reporting, Customer Insights, Target Audience, Performance Reporting, Marketing Channel, Business Metrics, E-Commerce, Advertising Campaigns, Customer Acquisition Management, Event Monitoring, Customer Retention, Demography
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Mittel · Spezialisierung · 3–6 Monate
Madecraft
Kompetenzen, die Sie erwerben: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Social Media Analytics, Facebook, Data-Driven Marketing, Content Performance Analysis, Digital Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Content Optimization, Social Media Management, Social Media Strategy, Driving engagement, Trend Analysis, Content Strategy, Performance Analysis
Anfänger · Kurs · 1–4 Wochen

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Web Analytics, Google Analytics, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Digital Marketing, Key Performance Indicators (KPIs)
Mittel · Spezialisierung · 1–3 Monate

Kompetenzen, die Sie erwerben: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention
Anfänger · Kurs · 1–4 Wochen

O.P. Jindal Global University
Kompetenzen, die Sie erwerben: Data Mining, Predictive Modeling, Predictive Analytics, Advanced Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Marketing Analytics, Customer Insights, Logistic Regression, Market Analysis, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Correlation Analysis
Auf einen Abschluss hinarbeiten
Gemischt · Kurs · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment
Anfänger · Kurs · 1–4 Wochen