Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Sage Publications
Kompetenzen, die Sie erwerben: Statistical Analysis, People Analytics, Marketing Analytics, Data Ethics, Business Analytics, Data Analysis, Statistical Methods, Analytical Skills, Data Storytelling, Analysis, General Data Protection Regulation (GDPR), Statistics, Operational Analysis, Data Literacy, Data-Driven Decision-Making, Financial Analysis, Business Strategy, Data Management, Organizational Strategy, Data Collection
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment
Anfänger · Kurs · 1–4 Wochen

Real Madrid Graduate School Universidad Europea
Kompetenzen, die Sie erwerben: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking
★ 4.9 (9) · Anfänger · Kurs · 1–4 Wochen

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Tableau Software, Data Storytelling, Dashboard, Data Presentation, Dashboard Creation, Interactive Data Visualization, Data Visualization Software, Geospatial Information and Technology, Data Visualization, Forecasting, Spatial Data Analysis, Time Series Analysis and Forecasting, Statistical Visualization, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Color Theory, Business Analytics, Marketing Analytics, Analytics
★ 4.5 (17) · Anfänger · Spezialisierung · 1–3 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Market Research, Digital Transformation, Market Dynamics, Digital Media Strategy
★ 4.7 (19.043) · Mittel · Spezialisierung · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Meta Ads Manager, Facebook, Social Media Analytics, Advertising Campaigns, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Digital Marketing Institute
Kompetenzen, die Sie erwerben: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking
★ 4.4 (14) · Anfänger · Spezialisierung · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing
Anfänger · Kurs · 1–4 Wochen
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Leistungsmessung, Integrität der Daten, Marketing-Effektivität, Generative KI, Digitales Marketing, Datenarchitektur, Digitale Analyse, Marketing-Strategien, Blockchain, Verbraucherverhalten, AI-Personalisierung, Marketing-Analytik, Datengestützte Entscheidungsfindung, Bildanalyse, Bewertung des Modells, Analytik, MarTech, Daten-Ethik, Kundenanalyse, Datengesteuertes Marketing, Modellevaluation
★ 4.5 (3363) · Anfänger · Kurs · 1–4 Wochen

IESE Business School
Kompetenzen, die Sie erwerben: Wert-Angebote, Markenbekanntheit, Branding, Marketing-Kommunikation, Marketing, Marketing-Planung, Zielpublikum, Digitales Marketing, Strategische Kommunikation, Marketing-Strategien, Kommunikations-Strategien, Zielmarkt, Marketing-Analytik, Markenmanagement, Marketing Management, Digitale Marketing-Kampagnen, Produktstrategie, Kundenanalyse, Markenmarketing, Markenstrategie
★ 4.5 (491) · Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies
Gemischt · Kurs · 1–4 Wochen
Madecraft
Kompetenzen, die Sie erwerben: Content Marketing, Social Media Content, Content Performance Analysis, Social Media Marketing, Social Media, Social Media Management, Content Strategy, Content Creation, Content Optimization, Brand Marketing, Content Scheduling, Email Marketing, Thought Leadership, Digital Marketing, Marketing Analytics, Copywriting, Storytelling, Target Audience, Influencing, Web Analytics and SEO
Anfänger · Spezialisierung · 3–6 Monate