Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Coursera
Kompetenzen, die Sie erwerben: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing
Anfänger · Kurs · 1–4 Wochen

IESE Business School
Kompetenzen, die Sie erwerben: Wert-Angebote, Markenbekanntheit, Branding, Marketing-Kommunikation, Marketing, Marketing-Planung, Zielpublikum, Digitales Marketing, Strategische Kommunikation, Marketing-Strategien, Kommunikations-Strategien, Zielmarkt, Marketing-Analytik, Markenmanagement, Marketing Management, Digitale Marketing-Kampagnen, Produktstrategie, Kundenanalyse, Markenmarketing, Markenstrategie
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Driving engagement, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management, Customer Relationship Management (CRM) Software, Strategic Marketing, Behavioral Economics, Marketing Analytics, Marketing, Marketing Communications, Sustainable Business, Data-Driven Decision-Making, Growth Strategies, Business Ethics
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement
Gemischt · angeleitetes Projekt · Weniger als 2 Stunden

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Operations, Data-Driven Decision-Making, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs)
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Data Visualization, Risking, Marketing Analytics, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Mittel · Spezialisierung · 3–6 Monate

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Campaign Management, Campaign Planning, Digital Marketing Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Customer Engagement, Marketing Communications, Customer Retention
Anfänger · Kurs · 1–4 Wochen

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
Anfänger · Kurs · 1–4 Wochen

University of Virginia Darden School Foundation
Kompetenzen, die Sie erwerben: Online-Werbung, Generative KI, Schlüsselwort-Recherche, Digitales Marketing, LLM-Bewerbung, Personalisierte Kampagnen, Digitale Markenstrategie, Marketing-Strategien, Inhaltliches Marketing, Verbraucherverhalten, AI-Personalisierung, Marketing-Analytik, Suchmaschinen-Marketing, Google-Anzeigen, Kundeneinblicke, Modellierung großer Sprachen, Digitale Marketing-Kampagnen, Content Marketing, Werbestrategien, Datengesteuertes Marketing, Markenmarketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems
Anfänger · Spezialisierung · 3–6 Monate

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Data-Driven Marketing, Performance Analysis, Digital Marketing Campaigns, Campaign Management, Customer experience strategy (CX), Digital Analysis, Digital Marketing Tools, Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation
Anfänger · Kurs · 1–4 Wochen