Copywriting-Kurse können Ihnen helfen zu lernen, wie klare, überzeugende Texte für Marketing, Werbung und digitale Kanäle entstehen. Sie können Fähigkeiten in Sprache, Tonalität, Struktur und Zielgruppenansprache aufbauen. Viele Kurse stellen Schreibtechniken, Content-Frameworks und Tools vor, die das Erstellen wirkungsvoller Texte unterstützen.

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production
Auf einen Abschluss hinarbeiten
Anfänger · Kurs · 1–3 Monate

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Datengesteuerte Entscheidungsfindung, Maschinelles Lernen, Verbraucherverhalten, Optimierung der Suchmaschine, Datenanalyse, Wichtige Leistungsindikatoren (KPIs), Marketing-Analytik, Künstliche Intelligenz und Maschinelles Lernen (KI/ML), Big Data, Analytics, A/B-Tests, Pay-Per-Click-Werbung, Webanalyse, Prädiktive Analytik, Digitales Marketing, Kontextbezogene Werbung, Verwaltung von Kundendaten
Anfänger · Kurs · 1–4 Wochen

Simplilearn
Kompetenzen, die Sie erwerben: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding
Anfänger · Kurs · 1–4 Wochen

Simplilearn
Kompetenzen, die Sie erwerben: Search Engine Optimization, E-Commerce, Logistics Management, Product Marketing, Product Demonstration, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing
Anfänger · Kurs · 1–4 Wochen

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Presentations, Writing, Layout Design, Copywriting, Music, Content Creation, Branding, Design, Target Audience, Communication
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis
Fortgeschritten · Kurs · 1–3 Monate

SkillsBooster Academy
Kompetenzen, die Sie erwerben: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Keyword Research, Search Engine Optimization, Target Audience, Blogs, Web Analytics and SEO, Content Strategy, Social Media Strategy, Content Creation, Web Content
Anfänger · Kurs · 1–4 Wochen

Digital Marketing Institute
Kompetenzen, die Sie erwerben: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
Anfänger · Kurs · 1–4 Wochen

Simplilearn
Kompetenzen, die Sie erwerben: HubSpot CRM, Customer Relationship Management, Marketing Automation, Performance marketing, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising, Key Performance Indicators (KPIs), Competitive Analysis, Business Metrics
Anfänger · Kurs · 1–4 Wochen

Simplilearn
Kompetenzen, die Sie erwerben: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, Automation, Visual Merchandising, Computer Vision
Anfänger · Kurs · 1–4 Wochen