Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Brand Strategy, Marketing Management, Marketing Planning, Marketing Effectiveness, Market Dynamics, Branding, Brand Management, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Brand Awareness, Market Research, Stakeholder Management
Anfänger · Kurs · 1–4 Wochen

University of Arizona
Kompetenzen, die Sie erwerben: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills
Mittel · Kurs · 1–3 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Suchmaschinen-Marketing, Leistungsanalyse, Verbraucherverhalten, Schlüsselwort-Recherche, Digitales Marketing, Reise-Mapping, Digitale Marketing-Kampagnen, E-Mail-Marketing, Webanalyse und SEO, Online-Werbung, Marketing-Analytik, Datengesteuertes Marketing, Journey Mapping, Wichtige Leistungsindikatoren (KPIs), Digitale Medienstrategie, Kampagnenmanagement, Kampagnenplanung, Marketing-Strategien, Optimierung der Suchmaschine, Marktforschung, Digitale Werbung
Anfänger · Kurs · 1–3 Monate

Edureka
Kompetenzen, die Sie erwerben: Power BI, Data Visualization, Data Analysis Expressions (DAX), Matplotlib, Plotly, Data Analysis, Exploratory Data Analysis, Seaborn, SQL, Pandas (Python Package), Probability & Statistics, Regression Analysis, Machine Learning, Statistical Hypothesis Testing, Python Programming, Data Transformation, Feature Engineering, Data Integration, NumPy, Web Scraping
Mittel · Spezialisierung · 3–6 Monate

Alex Genadinik
Kompetenzen, die Sie erwerben: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Negotiation, Marketing, Product Marketing, Advertising, Marketing Materials, Customer Insights, Market Research, Target Market, Target Audience, Customer Analysis, Price Negotiation, Psychology, Decision Making, Critical Thinking
Gemischt · Kurs · 1–4 Wochen

Simplilearn
Kompetenzen, die Sie erwerben: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Online Advertising, Keyword Research, Promotional Strategies, Promotions and Campaigns, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Driving engagement, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Content Optimization, User Feedback, Business Metrics
Anfänger · Kurs · 1–4 Wochen

Northwestern University
Kompetenzen, die Sie erwerben: Datenwissenschaft, Business-Analytik, Kulturwandel, Marketing, Werbung, Analytik, Markenmanagement, Branding, Marketing-Analytik, Kundeneinblicke, Datenkompetenz, Digitale Transformation, Datengesteuertes Marketing, Datenanalyse, Ressourcen-Zuweisung, Analytische Fähigkeiten, Führung in der Wirtschaft, Business Leadership, Datengestützte Entscheidungsfindung, Marketing-Strategien, Markenstrategie
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data Presentation, Data Storytelling, Presentations, Data Cleansing, Rmarkdown, Data-Driven Decision-Making, Data Validation, Data Ethics, R (Software), Analytical Skills, Interactive Data Visualization, Dashboard, Spreadsheet Software, Ggplot2, SQL, File Management, Dashboard Creation, Data Analysis, Sampling (Statistics), Interviewing Skills
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Customer Relationship Management (CRM) Software, Marketing Planning, Marketing, Digital Marketing, Customer Relationship Management
Anfänger · Spezialisierung · 1–3 Monate

Alex Genadinik
Kompetenzen, die Sie erwerben: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence
Anfänger · Spezialisierung · 3–6 Monate

IE Business School
Kompetenzen, die Sie erwerben: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Data Collection, Market Analysis, Target Market, Value Propositions, Product Marketing, Market Data
Anfänger · Spezialisierung · 3–6 Monate
Madecraft
Kompetenzen, die Sie erwerben: Business Analytics, Analytics, Data Analysis, Dashboard Creation, Dashboard, Business Intelligence, Marketing Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Data Presentation, Excel Formulas, Data Literacy, Data Visualization, Business Analysis, Microsoft Excel, Predictive Analytics, Key Performance Indicators (KPIs), Descriptive Analytics, Statistical Reporting
Anfänger · Kurs · 1–3 Monate