Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

University of Michigan
Kompetenzen, die Sie erwerben: Histogram, Generative AI, Model Evaluation, Data Literacy, AI literacy, Data Presentation, Data Collection, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Statistics, Data Analysis, Statistical Reporting, Data Ethics, Experimentation, Science and Research, Data Science, Research Design, Model Training, Artificial Intelligence
Anfänger · Spezialisierung · 1–3 Monate

IIT Bombay
Kompetenzen, die Sie erwerben: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Oral Expression, Verbal Communication Skills, Communication, Persona Development, Financial Statements, Financial Statement Analysis, Customer Insights, Innovation, Market Research
Anfänger · Kurs · 1–4 Wochen

Johns Hopkins University
Kompetenzen, die Sie erwerben: Research Design, Science and Research, Laboratory Research, Research Methodologies, Sensory Systems Analysis, Statistical Analysis, Psychological Evaluations, Data Analysis, Data Collection, Neurology, Psychology, Physiology, Image Analysis, Medical Imaging, Statistical Hypothesis Testing, Statistical Inference
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Google Cloud Platform, Model Deployment, Dataflow, Data Pipelines, Data Import/Export, Data Lakes, Feature Engineering, Data Governance, Real Time Data, Dashboard Creation, Cloud Engineering, Unstructured Data, Tensorflow, Apache Kafka, Data Warehousing, Apache Spark, Dashboard, Data Infrastructure, Big Data, Data Migration
Mittel · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Financial Modeling, Variance Analysis, Key Performance Indicators (KPIs), Bookkeeping, Financial Forecasting, Revenue Forecasting, Budget Management, Financial Statement Analysis, Business Reporting, Performance Reporting, Financial Auditing, Capital Budgeting, Financial Controls, Financial Reporting, Operating Budget, Financial Analysis, Report Writing, Process Improvement, Banking Services, Financial Data
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Strategic Sourcing, Supplier Management, Supplier Risk Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis
Mittel · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Generative Engine Optimization (GEO), Google Gemini, Content Performance Analysis, Content Optimization, Generative AI, Prompt Engineering, Gemini, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, AI literacy, Web Analytics and SEO, AI Personalization, Lead Generation, Large Language Modeling, Content Strategy
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Daten-Strategie, Datengestützte Entscheidungsfindung, Analyse der Grundursache, Strategische Entscheidungsfindung, Entscheidungsfindung, Verantwortungsvolle AI, Datenanalyse, Trendanalyse, Risikoanalyse, Analyse, Daten-Ethik, Generative KI, Strategische Planung, AI-Integrationen, Strategisches Denken, Risikominderung, Risikomanagement
Mittel · Kurs · 1–4 Wochen

SkillsBooster Academy
Kompetenzen, die Sie erwerben: Prompt Engineering, Vibe coding, Application Development, Application Design, No-Code Development, Data Ethics, Artificial Intelligence, Product Development, Design and Product, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Ethical Standards And Conduct, Personal Development, Marketing Design, Product Marketing, Marketing Automation, Marketing, Business Marketing, Digital Marketing
Anfänger · Kurs · 1–3 Monate

AI CERTs
Kompetenzen, die Sie erwerben: Anomaly Detection, Forecasting, Business Intelligence, Operational Performance Management, Data Literacy, Business Reporting, Operational Analysis, Operational Efficiency, Business Analytics, Advanced Analytics, Data Preprocessing, Predictive Analytics, Financial Forecasting, AI Enablement, Information Privacy, Data Collection
Mittel · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden