Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Johns Hopkins University
Kompetenzen, die Sie erwerben: Network Analysis, R Programming, Statistical Analysis, Regression Analysis, Statistical Modeling, Statistical Methods, Combinatorics, Bayesian Network, Applied Machine Learning, Statistical Hypothesis Testing, Statistical Programming, Data Analysis, R (Software), Probability, Probability Distribution, Probability & Statistics, Bayesian Statistics, Social Network Analysis, Simulations, Statistical Software
Mittel · Spezialisierung · 3–6 Monate

University of Michigan
Kompetenzen, die Sie erwerben: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation
Gemischt · Kurs · 1–4 Wochen
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Unternehmensstrategie, Strategisches Denken, Business-Kommunikation, Datenkompetenz, Organisatorische Strategie, Organisatorische Struktur, Strategisches Marketing, Datenvisualisierung, Allgemeine Buchhaltung, Marketing, Geschäftsstrategie, Business-Analytik, Finanzbuchhaltung, Präsentation der Daten, Buchhaltung, Innovation, Business Analyse, Verbraucherverhalten, Analytische Fähigkeiten, Unternehmensanalyse, Software zur Datenvisualisierung
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Collaborative Software, Design, Graphic and Visual Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Design Software, User Accounts, Marketing
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

AI CERTs
Kompetenzen, die Sie erwerben: Public Administration, AI Product Strategy, Automation, Law, Regulation, and Compliance, Digital Transformation, Fraud detection
Anfänger · Kurs · 1–3 Monate

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Ideation, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Technology Solutions, Market Analysis, Business Strategies, Business Strategy, Competitive Analysis, Sustainable Business, Engineering
Auf einen Abschluss hinarbeiten
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Human Resources, Responsible AI, Developing Training Materials, Generative AI, AI Enablement, Workforce Development, Miro AI, Data Ethics, Recruitment, Generative AI Agents, People Analytics, People Management, AI Personalization, Talent Management, Automation, Talent Acquisition, Prompt Engineering, No-Code Development, Agentic systems, Business Operations
Anfänger · Spezialisierung · 1–3 Monate
Rice University
Kompetenzen, die Sie erwerben: Microsoft Excel, Pivot Tables And Charts, Data Analysis Software, Spreadsheet Software, Excel Formulas, Data Synthesis, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Selling Techniques, Sales
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Coursera
Kompetenzen, die Sie erwerben: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Sales, Business Planning, Financial Acumen, Market Intelligence, Trend Analysis, Leadership, Campaign Planning, Marketing Strategies, Marketing, Market Dynamics, Consumer Behaviour
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data-Driven Marketing, Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Email Marketing, Data-Driven Decision-Making, Customer Insights, Customer Retention, Data Storytelling, Data Literacy, Conversion Funnel Analysis, AI Personalization, Analytics, Case Studies, Advanced Analytics, Financial Forecasting, Revenue Forecasting
Anfänger · Kurs · 1–4 Wochen