Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.
University of Maryland, College Park
Kompetenzen, die Sie erwerben: AI Personalization, AI Enablement, Responsible AI, Personalized Campaigns, Deep Learning, Risk Modeling, Demand Planning, Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Risk Management, Business Analytics, Customer Demand Planning, Data-Driven Marketing, Machine Learning, Target Market, Artificial Intelligence, Business Risk Management, Supply Chain Planning, Marketing Analytics
Mittel · Kurs · 1–3 Monate

University of Colorado System
Kompetenzen, die Sie erwerben: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis
Mittel · Kurs · 1–4 Wochen

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Data Storytelling, Dashboard, Data Presentation, Dashboard Creation, Tableau Software, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Analysis, Business Analytics, Marketing Analytics
Mittel · Kurs · 1–4 Wochen

LearnKartS
Kompetenzen, die Sie erwerben: Content Optimization, Blogs, Marketing, Digital Media Strategy, Marketing Analytics, Digital Marketing Tools, Marketing Strategies, Auditing
Anfänger · Kurs · 1–3 Monate

Alex Genadinik
Kompetenzen, die Sie erwerben: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics
Gemischt · Kurs · 1–3 Monate

Alfaisal University | KLD
Kompetenzen, die Sie erwerben: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Marketing, Marketing Strategies, Marketing Analytics, Strategic Marketing, Return On Investment, Key Performance Indicators (KPIs), Benchmarking
Anfänger · Kurs · 1–4 Wochen

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management
Anfänger · Kurs · 1–4 Wochen

Emory University
Kompetenzen, die Sie erwerben: Marketing-Automatisierung, Kundenanalyse, Marketing-Analytik, Marketing-Aktivitäten, Datengesteuertes Marketing, Generative AI-Agenten, Management der Kundenakquise, AI-Förderung, Kundenbindung, Marketing-Effektivität
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Meta Ads Manager, Campaign Planning, Data-Driven Marketing, Conversion Funnel Analysis, Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Web Analytics, Google Analytics, E-Commerce, Budget Management, Content Creation, Account Management, Video Production, Apple iOS
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Email Automation, Email Marketing, Marketing Automation, Test Planning, Copywriting, Personalized Campaigns, Regulatory Compliance, Customer Relationship Management (CRM) Software, Performance Analysis, Marketing Analytics, Customer Engagement, Target Audience, Customer Data Management, Compliance Management, Data-Driven Marketing, Compliance Auditing, Customer Relationship Management, Writing and Editing, Peer Review, General Data Protection Regulation (GDPR)
Mittel · Spezialisierung · 3–6 Monate

Emory University
Kompetenzen, die Sie erwerben: Kundenanalyse, Marketing-Analytik, Kundeneinblicke, Verbesserung der Kundenerfahrung, Datengesteuertes Marketing, AI-Förderung, Künstliche Intelligenz, Marketing-Effektivität, Generative KI, Marketing-Strategien, AI-Personalisierung, Inhaltliches Marketing
Gemischt · Kurs · 1–4 Wochen