Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Coursera
Kompetenzen, die Sie erwerben: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts
Mittel · angeleitetes Projekt · Weniger als 2 Stunden

Universidad de los Andes
Kompetenzen, die Sie erwerben: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Public Cloud, Geospatial Information and Technology, Big Data, MongoDB, GIS Software, Data Infrastructure, Apache Hadoop, Apache Spark, Distributed Computing, Data Architecture, Cloud Computing Architecture, Cloud Platforms, Database Systems, Scalability, Databases
Anfänger · Spezialisierung · 3–6 Monate

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Kommunikation, Datenanalyse, Datenwissenschaft, Integration von Daten, Tidyverse (R-Paket), Rmarkdown, R Programmierung, Datenvisualisierung, Bereinigung von Daten, Präsentation der Daten, Statistische Analyse, Statistische Visualisierung, Plot (Grafiken), Ggplot2, Datenwrangling, Daten importieren/exportieren, Datenmanipulation, Statistische Berichterstattung, R (Software), Software zur Datenvisualisierung
Anfänger · Kurs · 1–4 Wochen

Packt
Kompetenzen, die Sie erwerben: Selling Techniques, Value Propositions, Sales Strategy, Growth Strategies, Marketing Strategies, Thought Leadership, Content Marketing, Innovation, Target Audience, Marketing, Compensation Strategy, Continuous Improvement Process, Customer Relationship Building, Intellectual Property, Communication
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Instagram, Content Development and Management, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Social Media Strategy, Advertising
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Content Scheduling, Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Management Software, Process Optimization, Collaborative Software, Social Media Marketing
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Brand Strategy, Brand Marketing, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
Anfänger · Kurs · 1–4 Wochen

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering
Auf einen Abschluss hinarbeiten
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Data Ethics, Business Research, Surveys, Survey Creation, Qualitative Research, Data Quality, Persona Development, Sample Size Determination, Data Governance, File Management, Sampling (Statistics), Market Research, Marketing Analytics, Return On Investment, Focus Group, Quantitative Research, General Data Protection Regulation (GDPR), Key Performance Indicators (KPIs), Research Design, Research Methodologies
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Facebook, Target Audience, Customer Insights, Persona Development, Customer Analysis, Social Media Analytics, Marketing Analytics, Social Media Marketing, Social Media, Marketing Budgets, Digital Media Strategy, Advertising
Mittel · angeleitetes Projekt · Weniger als 2 Stunden

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Engagement, Business Transformation, Customer experience improvement, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Cloud Computing, Technology Solutions, Infrastructure As A Service (IaaS)
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Events and Conferences, Promotions and Campaigns, Campaign Planning, Promotional Strategies, Marketing Collateral, Community Outreach, Content Creation, Event Planning, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
Anfänger · Kurs · 1–4 Wochen