Copywriting-Kurse können Ihnen helfen zu lernen, wie klare, überzeugende Texte für Marketing, Werbung und digitale Kanäle entstehen. Sie können Fähigkeiten in Sprache, Tonalität, Struktur und Zielgruppenansprache aufbauen. Viele Kurse stellen Schreibtechniken, Content-Frameworks und Tools vor, die das Erstellen wirkungsvoller Texte unterstützen.

Kompetenzen, die Sie erwerben: Storytelling, Visual Storytelling, Case Studies, Search Engine Optimization, Goal Setting, Web Presence, Information Architecture, Web Content, Value Propositions, Branding, Personal Attributes, Target Audience
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Content Performance Analysis, Content Optimization, Blogs, Content Creation, Web Analytics and SEO, Content Development and Management, Search Engine Optimization, Web Content, Campaign Management, Video Production, Digital Content, Keyword Research, Digital Publishing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines
Anfänger · Kurs · 1–3 Monate

Alex Genadinik
Kompetenzen, die Sie erwerben: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Content Marketing, Marketing, Product Promotion, Lead Generation, Online Advertising, Content Creation, Video Production
Gemischt · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Prompt Engineering, Prompt Engineering Tools, Generative AI, Ideation, Customer Insights, Social Media Marketing, Copywriting, Customer Analysis, Social Media Content, Content Marketing, Content Creation, AI Enablement, Target Audience, Digital Marketing, Verification And Validation
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Automation, Payment Processing, Search Engine Optimization, E-Commerce, Web Analytics and SEO, Credit/Debit Card Processing, Order Management, User Provisioning, Real Time Data, Merchandising, User Feedback, Transaction Processing, Promotional Strategies
Fortgeschritten · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Forschungsberichte, Planung der Prüfung, Datengestützte Entscheidungsfindung, Benchmarking, Optimierung der Inhalte, Benutzerfreundliches Design, Stakeholder-Management, Kommunikation mit Interessenvertretern, Entwicklung und Verwaltung von Inhalten, Engagement der Interessengruppen, UI/UX-Forschung, Inhaltliche Leistungsanalyse, Nutzerforschung, Leistungsmessung, Design der Benutzeroberfläche und Benutzererfahrung (UI/UX), Benutzer-Feedback, Inhaltliche Strategie, UI/UX-Strategie, Benutzererfahrung, Designforschung
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Communications, Strategic Communication, Web Analytics, Digital Analysis, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Data Storytelling, Content Optimization, Cross-Functional Team Leadership, Campaign Management, Data-Driven Decision-Making, Digital Marketing Tools, Storytelling, Copywriting
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Email Automation, Customer Analysis, Customer Engagement, Content Performance Analysis, Customer Retention, Email Marketing, Driving engagement, Conversion Funnel Analysis, Customer Success Management, Customer Communications Management, AI Personalization, Automation, Workflow Management, Copywriting, Workforce Planning, Communication
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design
Anfänger · Kurs · 3–6 Monate

PracticalGrowth
Kompetenzen, die Sie erwerben: Talent Recruitment, Recruitment, Talent Acquisition, Recruitment Strategies, Promotional Strategies, Process Improvement, Performance Metric, Promotions and Campaigns, Content Performance Analysis, Stakeholder Engagement, Project Scoping, Stakeholder Analysis, Business Requirements, Stakeholder Management, Job Analysis, Workplace inclusivity, Promotional Materials, Conversion Funnel Analysis, Business Priorities, Copywriting
Anfänger · Kurs · 1–4 Wochen