Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Smart Goals, Concision, Performance Metric, Marketing Communications, Goal Setting, Project Performance, Internal Communications, Communication, Strategic Communication, Writing
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, Marketing Operations, Data-Driven Decision-Making, Marketing, Marketing Management, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Trend Analysis, Consumer Behaviour, Data Mining, Data Visualization, Product Assortment, Plot (Graphics), AI Personalization, Data Visualization Software, Cross Selling, Product Promotion
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Optimierung der Inhalte, Werkzeuge für digitales Marketing, Digitale Marketing-Kampagnen, E-Mail-Marketing, Schlüsselwort-Recherche, Werbekampagnen, Social Media Marketing, Personalisierte Kampagnen, AI-Personalisierung, AI-Integrationen, Generative KI, Verantwortungsvolle AI, Erstellung von Inhalten, Werbetexten, E-Commerce, Optimierung der Suchmaschine, Marketing für soziale Medien, E-Mail-Automatisierung, Digitale Werbung, Marketing-Automatisierung, Daten-Ethik
Mittel · Kurs · 1–3 Monate

Board Infinity
Kompetenzen, die Sie erwerben: Email Marketing, Email Automation, Content Performance Analysis, Marketing Automation, AI Personalization, Email Security, Dashboard, Personalized Campaigns, Data-Driven Marketing, Performance Analysis, Campaign Management, Marketing Analytics, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Performance Metric, Responsible AI, Copywriting, A/B Testing
Anfänger · Spezialisierung · 1–3 Monate

Northeastern University
Kompetenzen, die Sie erwerben: Database Design, Database Theory, Database Systems, Data Modeling, Database Management Systems, Metadata Management, Database Management, Databases, Database Administration, Data Management, Relational Databases, Database Architecture and Administration, Unified Modeling Language, Data Governance, Data Integrity, Data Quality, Data Mapping, Dependency Analysis
Auf einen Abschluss hinarbeiten
Gemischt · Kurs · 1–3 Monate
Kompetenzen, die Sie erwerben: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Data Literacy, Data Presentation, Business Analytics, Data Governance, Business Workflow Analysis, Workflow Management, Analytics, Operational Efficiency, Enterprise Application Management, Data Wrangling, Data Cleansing, Data Management, Data Manipulation, Data Analysis Software, Data Transformation, Automation
Anfänger · Kurs · 1–4 Wochen

University of Pittsburgh
Kompetenzen, die Sie erwerben: Statistical Analysis, NumPy, Probability Distribution, Matplotlib, Plot (Graphics), Statistics, Data Science, Probability & Statistics, Probability, Statistical Modeling, Predictive Modeling, Data Analysis, Linear Algebra, Predictive Analytics, Statistical Methods, Mathematics and Mathematical Modeling, Applied Mathematics, Python Programming, Machine Learning, Logical Reasoning
Anfänger · Spezialisierung · 1–3 Monate

Kompetenzen, die Sie erwerben: Werbung, ChatGPT, Marketing-Strategien, Schnelles Engineering, Marketing, Generative KI, Marketing-Materialien, Inhaltliche Leistungsanalyse, Kundeneinblicke, Erstellung von Inhalten, Kundenanalyse, A/B-Tests, Werbetexten, Marketing-Design
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Search Engine Optimization, Copywriting, Keyword Research, Revenue Management, Spatial Data Analysis, Key Performance Indicators (KPIs)
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Risk Management Framework, Governance Risk Management and Compliance, Risk Modeling, Risk Analysis, Financial Analysis, Financial Market, Financial Trading, Cyber Governance, Risk Management, Bank Regulations, Financial Regulations, Financial Systems, Operational Risk, Analysis, Financial Data, Supplier Risk Management, Hedge Accounting, Performance Stress Testing, Governance, Capital Budgeting
Anfänger · Spezialisierung · 3–6 Monate

IE Business School
Kompetenzen, die Sie erwerben: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing
Anfänger · Kurs · 1–4 Wochen

University of California, Davis
Kompetenzen, die Sie erwerben: Content Marketing, Persona Development, Target Audience, Content Strategy, Goal Setting, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Brand Marketing, Digital Media Strategy, Content Scheduling, Strategic Marketing, Content Optimization, Driving engagement, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing
Mittel · Kurs · 1–4 Wochen