Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business
Anfänger · Spezialisierung · 3–6 Monate

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Persona Development, Performance Measurement, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Content, Social Media Management, Active Listening, B2B Sales, Marketing Management, Drive Engagement, Marketing Strategies, Marketing, Marketing Planning, Social Media Analytics
Anfänger · Kurs · 1–3 Monate

John Wiley & Sons
Kompetenzen, die Sie erwerben: Data Storytelling, Power BI, Matplotlib, Tableau Software, Plot (Graphics), Data Presentation, Relational Databases, Database Design, Data Cleansing, Data Visualization Software, SQL, Database Theory, Business Intelligence, R (Software), Data Wrangling, Statistical Programming, R Programming, Data Visualization, Data Analysis, Python Programming
Anfänger · Spezialisierung · 3–6 Monate

IESE Business School
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Planning, Product Marketing, Market Share, Marketing, Marketing Strategy and Techniques, Product Strategy, Customer Retention, Value Propositions, Target Market, Brand Strategy, Marketing Communications, Promotional Strategies, Customer Analysis, Branding, Market Analysis, Marketing Channel, Product Development, Market Dynamics, Business Intelligence
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Anwendungsprogrammierschnittstelle (API), Postman-API-Plattform, Marketing-Automatisierung, Integration von Daten, Datensicherheit, Arbeitsablauf-Management, Sicherheitskontrollen, Drupal, Daten-Mapping, API-Tests, Personalisierte Kampagnen, Restful API, Content-Management-Systeme, Compliance Management
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Web-Präsenz, Marketing für soziale Medien, Marketing-Design, Inhalt der sozialen Medien, Optimierung der Suchmaschine, Newsletters, Web-Design und Entwicklung, Markenmanagement, Webanalyse und SEO, Werkzeuge für digitales Marketing, Digitale Markenstrategie, Digitales Marketing, Social Media Marketing, Video-Produktion, Branding, Markenmarketing, Content-Management-Systeme, Marketing-Materialien, E-Mail-Marketing, Markenbekanntheit
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden
Kompetenzen, die Sie erwerben: Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Marketing Budgets, Marketing Planning, Marketing Strategy and Techniques, Competitive Analysis, Data-Driven Marketing, Customer Retention, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Target Market, Personalized Campaigns, Campaign Management, Marketing and Public Relations, Brand Strategy, Customer Insights
Anfänger · Kurs · 1–3 Monate

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Customer experience strategy (CX), Operations Management, Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting
Auf einen Abschluss hinarbeiten
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Communication Planning, Marketing Strategies, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Market Analysis, Performance Metric, Business, Communication, Product Promotion, Decision Making, Analytical Skills, Research
Gemischt · Kurs · 1–3 Monate

Sage Publications
Kompetenzen, die Sie erwerben: Social Media Analytics, Social Media Marketing, Big Data, Social Media Content, Social Media, Social Media Strategy, Social Network Analysis, Market Research, Social Media Management, Marketing, Network Analysis, Analytics, Text Mining, Digital Analysis, Research, Driving engagement, Strategic Marketing, Research Methodologies, Digital Marketing, Consumer Behaviour
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Email Automation, Marketing Automation, Campaign Management, Digital Marketing, Marketing Strategies, Direct Marketing, Campaign Planning, Personalized Campaigns, Marketing Analytics, Customer Engagement, Performance Analysis, Customer Relationship Building
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Content Marketing, Blogs, Brand Marketing, Driving engagement, Content Creation, Content Strategy, Digital Content, Content Development and Management, Marketing Strategies, Target Audience, Content Management, Customer Engagement, Drive Engagement, Brand Awareness, Media and Communications
Gemischt · Kurs · 1–4 Wochen