Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Generative KI, Verantwortungsvolle AI, Marketing-Automatisierung, Kampagnenmanagement, Künstliche Intelligenz, Kundenanalyse, Leistungsanalyse, Inhaltliche Leistungsanalyse, Datengesteuertes Marketing, Marketing-Analytik, Daten-Ethik, Kundeneinblicke, Google Analytics
★ 4.7 (9) · Mittel · Kurs · 1–4 Wochen
Emory University
Kompetenzen, die Sie erwerben: Analyse sozialer Medien, Data Mining, Trendanalyse, Soziale Medien, Verbraucherverhalten, Peer Review, Marketing für soziale Medien, Kundenanalyse, Social Media Marketing, Marktanalyse, Marketing-Analytik, Kundeneinblicke, Verwaltung sozialer Medien, Forschung, Software zur Datenanalyse
★ 4.3 (112) · Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Looker (Software), Data Visualization Software, Performance Metric, Marketing Analytics, Interactive Data Visualization, Data Storytelling, Data-Driven Marketing, Business Reporting, Data Presentation, Trend Analysis, Dashboard Creation, Grafana, Data Literacy, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Digital Marketing, Email Marketing, Digital Marketing Campaigns, Blogs, Digital Media Strategy, Content Performance Analysis, Marketing Strategies, Marketing Strategy and Techniques, Campaign Management, Digital Brand Strategy, Marketing Planning, Digital Marketing Tools, Marketing Analytics, Social Media Marketing, Digital Advertising, Online Advertising, Strategic Marketing, Data-Driven Marketing, Campaign Planning, Web Analytics and SEO
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Dashboard Creation, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Extract, Transform, Load, Descriptive Analytics, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Statistical Modeling, Statistical Analysis, Markov Model
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export
Anfänger · Kurs · 1–3 Monate

Board Infinity
Kompetenzen, die Sie erwerben: Google Analytics, Data Storytelling, Data Presentation, Data Literacy, Marketing Analytics, Web Analytics, Data Validation, Dashboard Creation, Data-Driven Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Predictive Analytics, Verification And Validation, Information Privacy, Data Collection
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis
Anfänger · Kurs · 1–3 Monate

University of Colorado System
Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Statistical Visualization, Statistical Modeling, Predictive Analytics, Descriptive Analytics
★ 4.9 (12) · Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric
Anfänger · Kurs · 3–6 Monate