Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Adaptability, Prioritization, Continuous Improvement Process, Goal Setting, Process Improvement, Data Management, Team Building, Team Collaboration, Process Design, Collaboration, AI Integrations, Data Quality, Technology Solutions, Systems Integration, Reliability, Change Management
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Key Performance Indicators (KPIs), Dashboard, Performance Measurement, Data-Driven Marketing, Business Intelligence, Performance Metric, Business Metrics, Performance Analysis, Email Marketing, Performance Reporting, Stakeholder Communications, Marketing Analytics, Data-Driven Decision-Making, Data Visualization, Campaign Management, Continuous Monitoring
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: AI powered creativity, Prompt Engineering Tools, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, AI Integrations, Data Science, Machine Learning Methods
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Analytical Skills, Data Literacy, Data Preprocessing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Strategic Leadership, Leadership, Leadership Development, Adaptability, Resilience, Teamwork, Team Building, Team Management, Dealing With Ambiguity, Collaboration, Professional Development, Diversity and Inclusion, Business, Productivity, Problem Solving, Change Management, Decision Making
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Key Performance Indicators (KPIs), Dashboard Creation, Dashboard, Benchmarking, Performance Reporting, Email Marketing, Performance Measurement, Data Visualization, Data Presentation, Business Metrics, Management Reporting, Performance Analysis, Marketing Analytics, Business Reporting, Performance Metric, Data Storytelling, Performance Improvement, Variance Analysis, Strategic Communication
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Dashboard, Data Synthesis, Usability Testing, Dashboard Creation, Data Integration, Usability, Data Presentation, Market Research, User Feedback, Interactive Data Visualization, Looker (Software), Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Grafana, Driving engagement, Graphic and Visual Design
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Advertising, Promotional Materials, Advertising Campaigns, Marketing Materials, Marketing Collateral, Ideation, Graphic Design, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Strategic Communication, Social Media, Business Communication
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Content Performance Analysis, Content Optimization, Blogs, Content Creation, Web Analytics and SEO, Content Development and Management, Search Engine Optimization, Web Content, Campaign Management, Video Production, Digital Content, Keyword Research, Digital Publishing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Customer Retention, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Engagement, Customer Relationship Management, Customer Relationship Building, Customer Analysis, Target Audience, HubSpot CRM, Marketing Automation, Customer Insights, Email Marketing, Email Automation
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Web Analytics, Trend Analysis, Marketing Analytics, Digital Analysis, Customer Analysis, Data-Driven Marketing, Variance Analysis, Target Audience, Data Literacy, Demography, Statistical Reporting, Analysis, Data Analysis, Marketing Strategies, Descriptive Analytics, Strategic Marketing, Data Access
Débutant · Cours · 1 à 4 semaines