Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Prompt Patterns, Prompt Engineering Tools, Data Ethics, AI powered creativity, AI literacy, AI Workflows, Decision Making, Data Security
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Statistical Reporting, Descriptive Analytics
Débutant · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Web Analytics and SEO, Data Storytelling, Driving engagement, Statistical Methods, Statistical Analysis, Technical Communication, Performance Reporting
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Branding, Brand Management, Compliance Auditing, Brand Marketing, Auditing, Brand Awareness, Color Matching, Typography, Verification And Validation, Quality Assurance
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Collaborative Software, Style Guides, Brand Management, Version Control, Workflow Management, Compliance Auditing, Branding, Auditing, Document Management, Data-Driven Marketing, Quality Assurance, Compliance Reporting, Digital Marketing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Active Listening, Trustworthiness, Drive Engagement, Compassion, Workplace inclusivity, Diversity and Inclusion, Organizational Leadership, Strategic Leadership, Leadership Development, Internal Communications, Leadership and Management, Empathy & Emotional Intelligence, Emotional Intelligence, Team Building, Empathy, Self-Awareness, Leadership, Cultural Diversity, Culture Transformation, Collaboration
Mixte · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Surveys, Survey Creation, Customer Insights, Data-Driven Marketing, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Target Market, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Spreadsheet Software, Data Capture
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Looker (Software), Customer Retention, Customer Analysis, Digital Analysis, Customer Insights, Marketing Analytics, Driving engagement, Data-Driven Marketing, Trend Analysis, Data Analysis, Performance Metric, Consumer Behaviour, Analysis, Growth Strategies, Time Series Analysis and Forecasting, Root Cause Analysis, Marketing Channel, Forecasting
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: 3D Assets, Entrepreneurship, Growth Strategies, Strategic Marketing, Customer Acquisition Management, Marketing Strategies, Business Planning, Promotional Strategies, Commercialization, Target Audience, Animations, Digital Assets, Driving engagement, Sustainable Business, Brand Strategy, Branding
Débutant · Cours · 1 à 4 semaines