Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Campaign Management, Excel Formulas, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Performance Improvement, Data Analysis, Performance Reporting, Correlation Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Stored Procedure, Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Procedure Development, Database Management Systems, Query Languages
Intermédiaire · Projet Guidé · Moins de 2 heures
Compétences que vous acquerrez: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Google Analytics, Email Marketing, Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Campaign Management, Performance Reporting, Return On Investment
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Web Analytics, Business Metrics, Key Performance Indicators (KPIs)
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Target Audience, Email Marketing, Personalized Campaigns, Campaign Management, Marketing Effectiveness, Strategic Communication, Digital Marketing Tools, Data-Driven Marketing, Customer Data Management, Customer Engagement, Data Quality
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Presentations, Sales Presentation, User Accounts, Account Management, Productivity Software, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Presentations, Business Writing, Marketing Collateral, Marketing Materials, Business Planning, Sales Presentations, Marketing Design, Business Strategy, Product Promotion, Entrepreneurship
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric
Débutant · Cours · 1 à 4 semaines