Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Drupal, Content Management Systems, Enterprise Architecture, Scalability, Workflow Management, Salesforce, Information Architecture, Salesforce Development, Enterprise Application Management, Marketing Automation, Data Architecture, Content Development and Management, Content Management, User Provisioning, Data Modeling, Role-Based Access Control (RBAC), Data Integration, Authorization (Computing)
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Qualitative Research, General Data Protection Regulation (GDPR), Sampling (Statistics), Data Ethics, Market Research, Focus Group, Interviewing Skills, Quantitative Research, Personally Identifiable Information, Sample Size Determination, Statistical Reporting, Statistical Methods, Data Collection, Statistical Analysis, Heat Maps, No-Code Development, Return On Investment, AI Integrations, Real Time Data
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Logo Design, Brand Marketing, Brand Management, Digital Design, Auditing, Typography, Digital Brand Strategy, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Design Reviews, Case Studies, Report Writing, Consumer Behaviour
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Web Analytics, Business Metrics, Key Performance Indicators (KPIs)
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Campaign Management, Return On Investment, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Analytical Skills, Data Literacy
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Presentations, Sales Presentation, User Accounts, Account Management, Productivity Software, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Customer Relationship Management, Marketing Automation, Customer Analysis, Driving engagement, Marketing Strategies, Data-Driven Marketing, Consolidation, Marketing Analytics, Email Automation, Data Integration, Workflow Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel
Intermédiaire · Cours · 1 à 4 semaines

Simplilearn
Compétences que vous acquerrez: Digital Analysis, Data-Driven Decision-Making, Web Analytics, Data-Driven Marketing, Performance Metric, Performance Analysis, Operational Efficiency, Business Analytics, Data Literacy, Analytics, Marketing Strategies, Data Analysis, Business Analysis, Customer Insights
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Active Listening, Trustworthiness, Drive Engagement, Compassion, Workplace inclusivity, Diversity and Inclusion, Organizational Leadership, Strategic Leadership, Leadership Development, Internal Communications, Diversity Awareness, Leadership and Management, Empathy & Emotional Intelligence, Emotional Intelligence, Team Building, Empathy, Self-Awareness, Leadership, Culture Transformation, Collaboration
Mixte · Cours · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies
Mixte · Cours · 1 à 4 semaines