Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: Content Scheduling, Adobe Express, Social Media Management, AI powered creativity, Social Media Marketing, AI Personalization, Content Optimization, Generative AI
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Performance Analysis, Content Optimization, Blogs, Content Creation, Web Analytics and SEO, Content Development and Management, Search Engine Optimization, Web Content, Campaign Management, Video Production, Digital Content, Keyword Research, Digital Publishing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Copywriting, Rapport Building, Composure, Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Drive Engagement, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Active Listening
Intermédiaire · Cours · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: LinkedIn, Events and Conferences, Copywriting, Professional Networking, Sales Presentations, Product Promotion, Oral Expression, Marketing Collateral, Promotional Materials, Marketing Materials, Relationship Building, Business Marketing, Web Presence, Communication Strategies, Drive Engagement, Marketing, Brand Management
Mixte · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Blogs, Content Marketing, Marketing, Product Promotion, Online Advertising, Performance marketing, Marketing Channel, Content Creation, Video Production
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Email Automation, Payment Processing, Search Engine Optimization, E-Commerce, Web Analytics and SEO, Credit/Debit Card Processing, Order Management, User Provisioning, Real Time Data, Merchandising, User Feedback, Transaction Processing, Promotional Strategies
Avancées · Cours · 1 à 3 mois

Compétences que vous acquerrez: Search Engine Optimization, Target Audience, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Growth Strategies, Analysis, Auditing
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Strategies, Marketing Communications, Strategic Communication, Web Analytics, Digital Analysis, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Content Optimization, Campaign Management, Data-Driven Decision-Making, Storytelling, Copywriting, Marketing Psychology, Target Audience
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Web Presence, Digital Marketing, Search Engine Optimization, Content Performance Analysis, Social Media Marketing, Marketing Strategies, Digital Brand Strategy, Marketing Strategy and Techniques, Web Analytics and SEO, Owned Media, Social Media Strategy, Digital Analysis, Web Content, E-Commerce, Marketing, Digital Marketing Campaigns, Driving engagement, Content Management, B2B Sales
Mixte · Cours · 1 à 4 semaines