Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Compétences que vous acquerrez: Storytelling, Visual Storytelling, Case Studies, Search Engine Optimization, Goal Setting, Web Presence, Information Architecture, Web Content, Value Propositions, Branding, Personal Attributes, Target Audience
Débutant · Cours · 1 à 4 semaines

Microsoft
Compétences que vous acquerrez: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermédiaire · Cours · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Content Marketing, Marketing, Product Promotion, Lead Generation, Online Advertising, Content Creation, Video Production
Mixte · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: A/B Testing, Behavioral Economics, Content Performance Analysis, Data-Driven Marketing, Marketing Communications, Strategic Communication, Web Analytics, Digital Analysis, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Data Storytelling, Content Optimization, Cross-Functional Team Leadership, Campaign Management, Data-Driven Decision-Making, Digital Marketing Tools, Storytelling, Copywriting
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning
Intermédiaire · Cours · 1 à 4 semaines

PracticalGrowth
Compétences que vous acquerrez: Talent Recruitment, Recruitment, Talent Acquisition, Recruitment Strategies, Promotional Strategies, Process Improvement, Performance Metric, Promotions and Campaigns, Content Performance Analysis, Stakeholder Engagement, Project Scoping, Stakeholder Analysis, Business Requirements, Stakeholder Management, Job Analysis, Workplace inclusivity, Promotional Materials, Conversion Funnel Analysis, Business Priorities, Copywriting
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Digital Analysis, Marketing Analytics, Content Strategy, Strategic Prioritization, Business Metrics, Prioritization, Content Development and Management, Competitive Analysis, Gap Analysis, Market Opportunities, Applied Machine Learning
Débutant · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: LinkedIn, Events and Conferences, Copywriting, Professional Networking, Sales Presentations, Product Promotion, Oral Expression, Marketing Collateral, Promotional Materials, Marketing Materials, Relationship Building, Business Marketing, Web Presence, Communication Strategies, Drive Engagement, Marketing, Brand Management
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Automation, Payment Processing, Search Engine Optimization, E-Commerce, Web Analytics and SEO, Credit/Debit Card Processing, Order Management, User Provisioning, Real Time Data, Merchandising, User Feedback, Transaction Processing, Promotional Strategies
Avancées · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Press Releases, Earned Media, Media Relations, Copywriting, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Product Promotion, Brand Awareness, Storytelling, Case Studies, Professional Networking
Mixte · Cours · 1 à 4 semaines