About this Course

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Approx. 4 hours to complete
English

What you will learn

  • Strengthen your business's brand, and set clear marketing goals and strategies.

  • Explore various digital marketing tools that you can use to reach your customer segments.

  • Refine your sales process, and measure sales success.

  • Identify appropriate metrics to measure brand, marketing and sales effectiveness.

Skills you will gain

Market ResearchMarketing Strategy DevelopmentValue Proposition AnalysisBrand Identity and Management
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 4 hours to complete
English

Offered by

Placeholder

Goldman Sachs

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

4 hours to complete
4 videos (Total 13 min), 23 readings, 1 quiz
4 videos
Identifying the right marketing tools for your business3m
Introduction to the sales process3m
Understanding the role of analytics packages4m
23 readings
Getting started10m
Developing your marketing and sales for growth2m
Marketing goals and objectives15m
Identifying goals and strategic objectives for your business (Exercise 1)10m
Branding10m
Identifying a strong brand5m
Reviewing your brand10m
Product/service development5m
Reach2m
Planning effective marketing5m
Reviewing digital marketing tools and best practice10m
Selecting tools to help you achieve your objectives2m
Sales2m
Planning and analyzing sales using the Sales Funnel (Exercise 5)10m
Strategic planning for your sales activities10m
Using analytics in your marketing and sales2m
Typical features of an analytics platform5m
Evaluating your marketing and sales activities10m
Selecting the right metrics for your growth opportunity5m
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)2m
Recording your progress10m
Congratulations10m
Progressing to the next course in 10,000 Women2m
1 practice exercise
End of course assessment

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