About this Course
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Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 4-6 hours/week...

English

Subtitles: English

Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 4-6 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Arts and Culture - Value Then, Value Now, Value Tomorrow

9 videos (Total 65 min), 1 reading, 1 quiz
9 videos
1.2 | Introduction to Unit One47s
1.3 | Value Through the Ages7m
1.4 | What Has Changed?9m
1.5 | Mission & Value12m
1.6 | Value Now9m
1.7 | Value, Capacity & Support12m
1.8 | Scope & Scale9m
1.9 | Off the Record: Value Creation in the Arts1m
1 reading
Unit 1 Slides10m
1 practice exercise
Unit 1 Quiz12m
Week
2
3 hours to complete

Form Follows Function: Organizational Structures Aligned to Purpose

8 videos (Total 46 min), 2 readings, 1 quiz
8 videos
2.2 | Dominant Logic6m
2.3 | Frugal Engineering5m
2.4 | Logic Models: Designing Your Business Model7m
2.5 | Logic Models: Real World Application10m
2.6 | What Makes a Resilient Organization?5m
2.7 | Identifying & Managing Risk7m
2.8 | Off the Record: Logic Models1m
2 readings
Unit 2 Slides10m
Additional Reading and Resources10m
Week
3
3 hours to complete

Who Are We For?

6 videos (Total 42 min), 1 reading, 1 quiz
6 videos
3.2 | What's Going On in Our World?8m
3.3 | Competitive Analysis: Analyzing the Environment11m
3.4 | Competitive Analysis: Real World Application8m
3.5 | Working Collaboratively10m
3.6 | Off the Record: Competition & Collaboration2m
1 reading
Unit 3 Slides10m
Week
4
3 hours to complete

Where Do We Stand? Making Choices

6 videos (Total 43 min), 1 reading, 1 quiz
6 videos
4.2 | Why Is it Imperative that We Define Our Promise8m
4.3 | Marketing?5m
4.4 | Public, Product, Place, Promotion & Pricing15m
4.5 | Brands & Beyond9m
4.6 | Off the Record: Marketing1m
1 reading
Unit 4 Slides10m
4.6
27 ReviewsChevron Right

Top reviews from Arts and Culture Strategy

By JMMay 10th 2019

Perfect short course with actual exercises to implement immediately in your organization.

By AFOct 29th 2015

I learnt new definitions, basics and realised the mistakes in my method, earlier.

Instructors

Avatar

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice
Avatar

Mrs. Russell Willis Taylor

Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About National Arts Strategies

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.