University of Pennsylvania

Arts and Culture Strategy

Taught in English

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23,681 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Peter  Frumkin
Mrs.  Russell  Willis  Taylor

Instructors: Peter Frumkin

4.7

(202 reviews)

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

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Assessments

2 quizzes

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There are 5 modules in this course

We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?

What's included

9 videos1 reading1 quiz

How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.

What's included

8 videos2 readings1 peer review

To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.

What's included

6 videos1 reading1 peer review

A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.

What's included

6 videos1 reading1 peer review

Who determines value and how do you influence that determination? In this unit, we look at meaningful measures and meaningful communication. How do you test value? How do you make timely decisions? How do you communicate to the vast variety of stakeholders who support your organization or will support your organization?

What's included

7 videos1 reading1 quiz

Instructors

Instructor ratings
4.8 (45 ratings)
Peter  Frumkin
University of Pennsylvania
2 Courses70,345 learners
Mrs.  Russell  Willis  Taylor
University of Pennsylvania
1 Course23,681 learners

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Showing 3 of 202

4.7

202 reviews

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IS
5

Reviewed on Apr 24, 2020

DS
5

Reviewed on Jun 6, 2020

JM
5

Reviewed on Apr 26, 2020

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