Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
About this Course
Skills you will gain
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars79.53%
- 4 stars14.57%
- 3 stars4.34%
- 2 stars0.77%
- 1 star0.77%
TOP REVIEWS FROM BRAND IDENTITY AND STRATEGY
I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.
This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.
Very informative course, great instructors, consistent content, and challenging assignments. I recommend it to anyone with an interest in Branding!
I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.
About the Branding: The Creative Journey Specialization
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.
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