About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 18 hours to complete

Suggested: 5 weeks of study, 1-2 hours/week...

English

Subtitles: English, Spanish, Afrikaans, French
User
Learners taking this Course are
  • Entrepreneurs
  • Consultants
  • Marketers
  • Marketing Specialists
  • Business Analysts

Skills you will gain

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy
User
Learners taking this Course are
  • Entrepreneurs
  • Consultants
  • Marketers
  • Marketing Specialists
  • Business Analysts

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 18 hours to complete

Suggested: 5 weeks of study, 1-2 hours/week...

English

Subtitles: English, Spanish, Afrikaans, French

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Introduction to business model innovation

4 videos (Total 19 min), 6 readings, 4 quizzes
4 videos
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
6 readings
About this lesson2m
Important Tips on Learning Together3m
About this lesson10m
What you need to know about assignments3m
About this lesson10m
About this case study10m
4 practice exercises
Module 1 Lesson 1- Practice Quiz10m
Module 1 Lesson 3 - Practice Quiz10m
Case study: Michelin - Graded Quiz30m
Module 1 - Graded Quiz20m
Week
2
4 hours to complete

The 3 components of a business model

9 videos (Total 52 min), 4 readings, 5 quizzes
9 videos
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
VP: the value curve5m
VP: the value curve in practice3m
VA: The value chain5m
VA: The extended value chain6m
VA: Distinctive resources and competencies5m
Profit equation7m
4 readings
About this lesson10m
About this lesson10m
About this lesson10m
Further reading: 20 additional examples to inspire you10m
4 practice exercises
Module 2 Lesson 1 - Practice Quiz10m
Module 2 Lesson 2 - Practice Quiz10m
Module 2 Lesson 3 - Practice Quiz10m
Module 2 - Graded Quiz20m
Week
3
2 hours to complete

14 directions: 7 directions on the value proposition side

8 videos (Total 50 min), 1 reading, 3 quizzes
8 videos
Direction 1: reduce client price5m
Direction 2: reduce clients's hassle8m
Direction 3: look for non-clients5m
Direction 4: introduce more functionality or more emotion5m
Direction 5: search other segments4m
Direction 6: anticipate trends6m
Direction 7: modify the revenue stream7m
1 reading
About this lesson10m
3 practice exercises
Module 3 Lesson 1 - Practice Quiz10m
Module 3 Lesson 2 - Practice Quiz10m
Module 3 - Graded Quiz20m
Week
4
2 hours to complete

14 directions: 7 directions on the value architecture side

8 videos (Total 45 min), 3 readings, 3 quizzes
8 videos
Direction 9: modify one or several steps in the value chain5m
Direction 10: eliminate or add a step in the value chain7m
Direction 11 Leverage strategic ressources5m
Direction 12: associate with competitors4m
Direction 13: identify supplementors4m
Direction 14: find new resources4m
Summary of the 14 directions6m
3 readings
About this lesson10m
Summary of the 14 directions10m
Questions to consider to explore each direction10m
3 practice exercises
Module 4 Lesson 1 - Practice Quiz10m
Module 4 Lesson 2 - Practice Quiz10m
Module 4 - Graded Quiz18m
4.7
41 ReviewsChevron Right

40%

got a tangible career benefit from this course

Top reviews from (Re)-invent your business model with the Odyssey 3.14 approach

By MNJan 17th 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.

By BMMay 6th 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!

Instructors

Avatar

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy
Avatar

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

About HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.