About this Course

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Learner Career Outcomes

40%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English

Skills you will gain

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy

Learner Career Outcomes

40%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English

Offered by

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HEC Paris

Start working towards your Master's degree

This course is part of the 100% online MSc in Innovation and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(1,981 ratings)Info
Week
1

Week 1

3 hours to complete

MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION

3 hours to complete
5 videos (Total 25 min), 5 readings, 4 quizzes
5 videos
Learning methods and outcomes3m
The 3 components of a business model5m
Business model vs. strategy5m
Other business model frameworks5m
5 readings
About this lesson1m
About this lesson1m
What you need to know about assignments10m
About this lesson1m
About this case study10m
4 practice exercises
Module 1 Lesson 1- Practice Quiz30m
Module 1 Lesson 3 - Practice Quiz30m
Case study: Michelin - Graded Quiz30m
Module 1 - Graded Quiz30m
Week
2

Week 2

4 hours to complete

MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL

4 hours to complete
10 videos (Total 54 min), 4 readings, 5 quizzes
10 videos
VP: price and perceived value6m
VP: detailed examples of game changing VP7m
Value Proposition: The value curve6m
Value Proposition: The value curve in practice3m
Value Architecture: The value chain5m
Value Architecture: The extended value chain6m
Value Architecture: Distinctive resources and competencies5m
Profit equation overview3m
Profit equation details4m
4 readings
About this lesson1m
About this lesson1m
About this lesson1m
Further reading: additional examples to inspire you10m
4 practice exercises
Module 2 Lesson 1 - Practice Quiz30m
Module 2 Lesson 2 - Practice Quiz30m
Module 2 Lesson 3 - Practice Quiz30m
Module 2 - Graded Quiz30m
Week
3

Week 3

2 hours to complete

MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION

2 hours to complete
8 videos (Total 48 min), 1 reading, 3 quizzes
8 videos
Direction 1: Reduce client price4m
Direction 2: Reduce clients' hassle7m
Direction 3: Look for non-clients5m
Direction 4: Introduce more functionality or more emotion4m
Direction 5: Search other segments or industries4m
Direction 6: Introduce a third party4m
Direction 7: Modify the revenue stream7m
1 reading
About this lesson1m
3 practice exercises
Module 3 Lesson 1 - Practice Quiz30m
Module 3 Lesson 2 - Practice Quiz30m
Module 3 - Graded Quiz30m
Week
4

Week 4

2 hours to complete

MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE

2 hours to complete
8 videos (Total 42 min), 3 readings, 3 quizzes
8 videos
Direction 9: Modify one or several steps in the value chain4m
Direction 10: Eliminate or add a step in the value chain6m
Direction 11: Leverage strategic resources5m
Direction 12: Associate with competitors4m
Direction 13: Identify supplementors3m
Direction 14: Find new resources3m
Summary of the 14 directions6m
3 readings
About this lesson1m
Summary of the 14 directions1m
Questions to consider to explore each direction10m
3 practice exercises
Module 4 Lesson 1 - Practice Quiz30m
Module 4 Lesson 2 - Practice Quiz30m
Module 4 - Graded Quiz30m

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